Revolutionary Social Media Marketing
The booming participation in social media is creating both a big opportunity and potentially a giant sink hole for media companies and marketers. How this will play out is far from being know at this stage, says Larry Kramer, the founder of Marketwatch and media visionary. I caught up with Larry today in Manhattan. He says the way for for media and marketers to view social media as "local." Not geographically local, of course, but community centric.