BigXthaPlug Net Worth

What Is BigXthaPlug's Net Worth?

BigXthaPlug is an American rapper, songwriter, record producer, and entrepreneur who has a net worth of $15 million. Known for his booming baritone voice and distinctly Texas-influenced sound, BigXthaPlug emerged from the Dallas rap scene before becoming one of the country's most successful independent hip-hop artists.

His breakthrough came with songs including "Texas," "Mmhmm," "Levels," and "Whip It." His 2023 debut album, "Amar," was followed by the top-10 album "Take Care" in 2024. BigX then dramatically expanded his audience by embracing country music. His Bailey Zimmerman collaboration "All The Way" reached #4 on the Billboard Hot 100, while his 2025 country-rap album, "I Hope You're Happy," debuted at #7 on the Billboard 200 and featured artists including Jelly Roll, Luke Combs, Shaboozey, Ella Langley, Darius Rucker, and Thomas Rhett.

Unlike many rising rappers signed to traditional major-label agreements, BigX has released his music through UnitedMasters and retained substantial control over his recordings. He also founded the label and collective 600 Entertainment, creating another potentially valuable asset beyond his own recording and touring income.

Early Life

BigXthaPlug was born Xavier Landum on May 12, 1998, in Dallas, Texas. He spent portions of his childhood in Dallas and Commerce, Texas.

His parents exposed him to a broad range of music. His mother's Houston roots introduced him to chopped-and-screwed music and DJ Screw, while his father played older R&B artists including the Isley Brothers. Southern rappers such as UGK and Z-Ro also influenced his eventual sound.

Football became an important outlet while Landum was growing up, and he developed into a talented player. He eventually enrolled at Crown College in Minnesota with hopes of continuing his football career, but his time at the school ended after he was expelled.

Landum subsequently became involved in criminal activity and spent time incarcerated. During one jail stint, he began writing extensively to occupy himself. Missing important moments in his young son's life while incarcerated convinced him that he needed to pursue a different path.

Early Music Career

BigX began releasing music professionally around 2019 and issued the project "Bacc from the Dead" in 2020.

After leaving jail, he began treating music as a serious career rather than a hobby. His deep voice, slow-flowing delivery, and production influenced by both Dallas and Houston rap helped him stand apart from other emerging artists.

His major breakthrough came with "Texas." The song was an unabashed tribute to his home state and became a streaming hit. BigX followed with tracks including "Mmhmm," "Levels," and "Whip It."

His debut studio album, "Amar," arrived in 2023. Named after his son, the album combined street narratives with increasingly personal material about fatherhood, incarceration, and his efforts to change his life.

(Photo by Gabe Ginsberg/Getty Images for iHeartRadio)

"Take Care"

BigX's second album, "Take Care," was released in 2024 and represented another major commercial step forward.

The album debuted inside the top 10 of the Billboard 200 and included songs such as "The Largest," "2AM," and "Leave Me Alone." Several of his singles earned multi-Platinum certifications as his streaming audience expanded far beyond Texas.

BigX also collaborated with artists including Offset, Shaboozey, NLE Choppa, and Jessie Murph.

His success was particularly notable because he had developed his career outside the conventional major-label system. UnitedMasters has promoted BigX as an example of an independent artist reaching billions of streams while retaining ownership and greater control over his music.

Country Crossover

BigX surprised listeners by increasingly incorporating country music into his work.

In April 2025, he released "All The Way" with Bailey Zimmerman. The song debuted at #1 on Billboard's Hot Country Songs chart and eventually reached #4 on the Billboard Hot 100, becoming BigX's biggest crossover hit.

Rather than treating the collaboration as a one-time experiment, BigX developed an entire country-influenced project.

"I Hope You're Happy" arrived in August 2025. The album featured an unusually deep roster of country stars, including Luke Combs, Jelly Roll, Shaboozey, Darius Rucker, Ella Langley, Thomas Rhett, Tucker Wetmore, and Zimmerman.

The album debuted at #7 on the Billboard 200 and reached #2 on both the Top Country Albums and Top Rap Albums charts.

600 Entertainment

BigX founded 600 Entertainment as a Texas-based record label and creative collective.

Rather than concentrating exclusively on his own career, he began using his growing platform to develop artists including Ro$ama, MurdaGang PB, and Yung Hood.

In 2026, BigX showcased the collective with "6WA," a project whose artwork and name referenced N.W.A.'s "Straight Outta Compton." The album also featured veteran artists including Snoop Dogg and The D.O.C.

The project was released by 600 Entertainment under an exclusive license to UnitedMasters, illustrating BigX's transition from recording artist into label owner.

Streaming, Publishing, and Career Earnings

Streaming represents one of BigXthaPlug's largest revenue sources. His catalog has generated billions of streams, and his Spotify audience grew to roughly 20 million monthly listeners.

His independent structure is financially significant. Rather than functioning solely as an artist earning a royalty from masters controlled by a traditional record label, BigX has maintained ownership and control through his UnitedMasters arrangement.

That means his recordings can themselves represent a valuable asset in addition to generating ongoing streaming royalties.

BigX also earns money from concerts, festival appearances, merchandise, featured verses, brand partnerships, licensing, and songwriting.

His songs have appeared in major advertising and entertainment campaigns, including placements involving Wingstop and EA Sports.

In December 2025, Sony Music Publishing signed BigX to a global publishing agreement covering his songwriting.

Jewelry

BigX has spent a significant amount of money on jewelry and watches.

In 2025, he showed GQ a collection valued at roughly $1.2 million. Among the pieces was a limited-edition Richard Mille watch that he said cost approximately $150,000, along with multiple diamond chains, pendants, bracelets, rings, and watches.

He has also acknowledged losing tens of thousands of dollars worth of jewelry over the years.

Personal Life

BigX is the father of a son named Amar and a daughter. His debut album was named after his son.

He has spoken emotionally about his son's autism diagnosis and has said that providing financial security and a better life for his children is one of the primary motivations behind his career.

Legal Issues

BigXthaPlug has had several encounters with law enforcement.

In August 2025, he was arrested in Dallas on marijuana and firearm-related charges.

On August 21, 2026, he was arrested again in Allen, Texas. Police charged him with misdemeanor driving while intoxicated, possession of less than two ounces of marijuana, and unlawful possession of a firearm. He was released from custody and performed at the Iowa State Fair the following day.

The charges represented allegations and had not been established as criminal convictions at the time they were filed.

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