Kendall Jenner Net Worth

What is Kendall Jenner's Net Worth?

Kendall Jenner is an American reality television star and fashion model who has a net worth of $150 million. One of the biggest drivers of Kendall Jenner's net worth is her stake in 818 Tequila. As we detail in the next section below, it's estimated that Kendall owns 30-50% of 818 and that the brand's valuation is between $200 million and $400 million. Using those ranges, her stake in 818 is worth between $60 million and $200 million.

Kendall Jenner is an American fashion model, entrepreneur, and media personality who has built one of the most commercially successful modeling careers of her generation while expanding into business and brand ownership. Rising to fame as part of a reality television dynasty, Jenner deliberately charted a different path from her siblings by pursuing high fashion rather than influencer-driven celebrity. That strategy paid off. By her early twenties, she had become a fixture on the world's most prestigious runways, walking for nearly every major luxury house and appearing in top-tier fashion editorials. She has been a frequent face of major global campaigns, earning a reputation for translating mass celebrity into elite fashion credibility.

Beyond modeling, Jenner has leveraged her visibility into lucrative entrepreneurial ventures, most notably in the spirits industry, while maintaining endorsement relationships with some of the world's most recognizable brands. Her business portfolio reflects a careful balance between exclusivity and scale, mirroring her career approach in fashion. Unlike many reality stars whose relevance fades as trends change, Jenner has sustained long-term cultural and commercial power by evolving from a television personality into a global fashion and lifestyle brand.

818 Tequila

While modeling remains the foundation of her career, Kendall has increasingly focused on entrepreneurship. Her most prominent business venture is 818 Tequila, which she launched in February 2021. Operating under the parent holding company Calabasas Beverages—which also houses her sister Kylie Jenner's Sprinter canned vodka sodas—the brand was named after the area code of her hometown. It was positioned as a premium yet approachable tequila, targeting both casual consumers and spirits enthusiasts.

Despite the early skepticism that often surrounds celebrity alcohol brands, 818 quickly gained traction through strategic marketing, blind tasting competitions, and aggressive distribution expansion. To ensure the brand was a legitimate player rather than a mere vanity project, Jenner built a powerhouse executive team of industry veterans, including CEO Mike Novy and President/COO Larry Goodrich. Kendall took an incredibly active role in promoting the brand, using her massive social media reach while making regular boots-on-the-ground appearances at college campuses and industry events.

This hands-on approach and operational strength led to explosive growth. After hitting a reported $25 million in sales in its first full year, the brand continued to scale rapidly. By 2024, 818 was moving approximately 133,000 cases annually, generating an estimated $45 million to $50 million in gross revenue. A key driver of this recent momentum was a strategic pricing shift in 2024, where the company dropped the price of its Blanco expression from $45 to $29.99 to solidify its dominance among Gen Z consumers.

Today, 818 Tequila's success has positioned Jenner as a heavyweight in the spirits business. As the founder, she is estimated to retain a 30% to 50% equity stake in a brand that industry analysts value anywhere from $200 million to $400 million as an acquisition target. On the low end of those equity and valuation ranges, her stake is worth $60 million. On the high end, her stake could be worth as much as $200 million. In April 2026, 818 landed a major strategic partnership and financial investment from Sazerac, the massive Kentucky spirits conglomerate behind Buffalo Trace. The deal, which granted Sazerac exclusive U.S. sales and distribution rights, is expected to exponentially increase 818's footprint.

(Photo by Dimitrios Kambouris/Getty Images for Longchamp)

Early Life

Kendall Nicole Jenner was born on November 3, 1995, in Los Angeles, California. She is the daughter of Olympic gold medalist Caitlyn Jenner and Kris Jenner, the latter of whom would later become one of the most influential managers in modern entertainment. Kendall grew up in the public eye alongside her younger sister, Kylie Jenner, and her older half-siblings from the Kardashian side of the family.

From a young age, Kendall showed interest in fashion rather than performance or entrepreneurship. She attended Sierra Canyon School before transitioning to homeschooling to accommodate her increasingly busy schedule. Unlike some of her siblings, Kendall was notably shy as a child, a trait she has openly discussed, including her struggles with anxiety. This reserved temperament would later influence how she approached fame and her decision to keep a lower public profile outside of professional obligations.

Reality Television Fame

Kendall first became widely known through her family's long-running reality series, Keeping Up with the Kardashians, which debuted in 2007. Although the show centered primarily on her older sisters in its early years, Kendall and Kylie gradually became more prominent as they entered their teenage years.

The exposure provided a massive platform, but Kendall was careful not to let reality television define her professional identity. While she appeared regularly on the show and its many spinoffs, she avoided leaning into the typical influencer or personality-driven opportunities that often accompany reality fame. When the original series ended in 2021, the family transitioned to The Kardashians, where Kendall continued to appear but remained selective about how much of her personal life was shown.

Modeling Breakthrough

Kendall began modeling professionally as a teenager, signing with Wilhelmina Models in 2009. Early skepticism surrounded her entry into fashion, with critics questioning whether her famous last name would hinder her credibility. Determined to be taken seriously, Kendall made strategic decisions early on, including walking fewer shows initially and focusing on editorial work that aligned with high fashion rather than commercial modeling.

Her breakthrough came in the mid-2010s when she began walking major runways during New York, Paris, Milan, and London Fashion Weeks. She quickly became a favorite for luxury houses such as Chanel, Givenchy, Versace, Marc Jacobs, and Balmain. Her runway résumé grew at a pace rarely seen, cementing her status as one of the most in-demand models in the world.

Highest Paid Models

Kendall is also one of the highest-paid models in the world. Between June 2015 and June 2016, she earned $10 million. That's more than double the roughly $4 million she earned in the previous year. Between June 2016 and June 2017, she earned another $10 million. Between June 2017 and June 2018, she earned $22 million. In 2019, she earned around $12 million from her various endeavors. Kendall's money comes from social media posts, appearance fees, and endorsement deals with companies like Calvin Klein, Estée Lauder, Marc Jacobs, Fendi, Karl Lagerfeld, and more.

Early Life

The daughter of retired Olympic decathlon champion Caitlyn Jenner (formerly Bruce Jenner) and television personality Kris Jenner. Kendall Nicole Jenner was born on November 3, 1995, in Los Angeles, California. She is part of a large mixed family unit, including her younger sister, Kylie, and eight half-siblings from both of her parents' previous marriages. Her most well-known half-siblings include the Kardashians, Kourtney, Kim, Khloé, and Rob, Brandon Jenner of indie pop duo Brandon & Leah, and "The Hills" actor Sam "Brody" Jenner. Together with Kylie and the Kardashians, Jenner was raised in Calabasas, California, where she attended Sierra Canyon School before switching to homeschooling so she could pursue modeling. She graduated from high school in 2014.

Frederick M. Brown/Getty Images

Fashion Campaigns and Editorial Success

In addition to runway work, Kendall became a staple of major fashion editorials, appearing on the covers of publications like Vogue, Harper's Bazaar, and Elle across multiple international editions. Her clean, minimalist look proved versatile, allowing her to move seamlessly between avant-garde fashion and mainstream luxury advertising.

She has fronted campaigns for brands including Calvin Klein, Estée Lauder, Adidas, and numerous luxury fashion houses. These partnerships elevated her from a working model to a global brand ambassador, significantly increasing her earning power. For several years, Kendall was consistently ranked among the highest-paid models in the world, surpassing many industry veterans.

Instagram Earnings

Kendall is one of the top 15 most-followed celebrities on Instagram. Kendall can earn hundreds of thousands of dollars doing a single Instagram sponsored post. In 2017, she was reportedly paid $250,000 to promote the infamous Fyre Festival that turned out to be a disaster. A typical sponsored post will earn Kendall $100 – $150,000.

Endorsements and Brand Power

In addition to her tequila empire, Kendall has collaborated on various fashion and lifestyle projects, including co-founding apparel ventures and curated product lines. Across her portfolio, her business approach emphasizes building long-term brand equity over cashing in on short-term hype.

Kendall's endorsement portfolio has been one of the most lucrative in modern modeling. Her social media reach, combined with her fashion credibility, allows her to command premium fees for campaigns and appearances. Unlike many influencers, she maintains a relatively restrained posting strategy, which has helped preserve a sense of exclusivity around her brand.

This balance between accessibility and scarcity has made her particularly attractive to luxury partners. Brands benefit from her global recognition while still aligning with high-end aesthetics, a rare combination in celebrity marketing.

Kendall Jenner Real Estate Portfolio

In 2014, Kendall made her first real estate acquisition when she bought a condo in Westwood, California, for $1.3 million. She sold this home several years later for $1.5 million.

In 2017, Kendall sold her Hollywood Hills home for $6.85 million. She gained around $350,000 from the sale after buying in 2016 from actors John Krasinski and Emily Blunt. Jimmy Kimmel lived directly across the street. Blunt and Krasinski bought the house in 2009 for $1.86 million.

In October 2017, Kendall picked up a five-bedroom home in Beverly Hills for $8.55 million. A big reason she sold the Hollywood Hills home was due to the fact that it was semi-exposed, and she had a number of 911 stalker incidents at the property. The new Beverly Hills home is in the much more secure gated community of Mulholland Estates. However, it should be noted that Paris Hilton's Mulholland home was burglarized FIVE TIMES. Today, her next-door neighbor is Christina Aguilera.

In 2025, Kendall paid $22.8 million for a six-acre equestrian property in Montecito, California. The home, which is known as Rancho San Leandor, features 7,000 square feet of living space over two main residences. The main residence dates back to the 1800s. The home was previously owned by Tinder co-founder Sean Radd. Radd bought the home from Ellen DeGeneres.

(Photo by Marc Piasecki/Getty Images for Vogue)

Controversy

Jenner is no stranger to controversy and public backlash. In January 2017, Jenner was paid $250,000 for an Instagram post promoting the upcoming Fyre Festival. Fyre Festival was actually a fraudulent event, plagued with corruption and inefficiencies, and many criticized Jenner for promoting the event. In April 2017, she starred in a Pepsi commercial titled "Live for Now." The commercial was live for only one day after it was heavily criticized for trivializing the Black Lives Matter movement and protests against police brutality.

In June 2017, she was once again in hot water when she launched a line of T-shirts with sister Kylie that featured logos or images of famous musicians or bands, including Tupac Shakur, The Doors, Metallica, Pink Floyd, and The Notorious B.I.G. Several of the estates of the featured artists filed cease and desist letters, with the photographer whose image of Tupac Shakur was used even suing the sisters for copyright infringement. The sisters took down the shirts and issued a public apology.

Personal Life

Kendall has generally kept her personal life more private than her siblings, though her relationships have occasionally attracted media attention. She has been linked to several high-profile athletes and musicians, but has avoided making her romantic life a central storyline in her public persona.

She has been open about her experiences with anxiety and mental health, discussing how fame at a young age affected her sense of normalcy. These admissions have resonated with fans and contributed to a more nuanced public image, distinguishing her from the more overtly performative aspects of celebrity culture.

Who's Richer?

Kendall
Jenner

Compare!

Kylie
Jenner