Alix Earle Net Worth

What is Alix Earle's net worth?

Alix Earle is a prominent American social media influencer, content creator, and model who has a net worth of $10 million. Alix Earle rose to fame through her candid "Get Ready With Me" (GRWM) videos on TikTok. Known for her transparency, charm, and relatability, she quickly became one of Gen Z's favorite internet personalities. Her impact spans beyond beauty content, evolving into podcasting, modeling, brand partnerships, and entrepreneurship. In just a few years, Alix has gone from a marketing student at the University of Miami to a cultural force shaping consumer trends and redefining influencer authenticity.

Early Life and Education

Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey. She is the daughter of Thomas "TJ" Earle, a construction executive, and Alisa Maniaci. Her parents divorced when she was young, and her father later married Ashley Dupré, who was infamously former Governor Eliot Spitzer's call girl. Alix has one younger sister, Ashtin, and three half-siblings from her father's second marriage.

She attended Red Bank Catholic High School and graduated in 2019. That fall, she enrolled at the University of Miami's Herbert Business School, where she majored in marketing. While in school, she interned at her family's company, Earle, helping manage social media for the construction firm. Her business education would later play a key role in how she structured and scaled her personal brand.

TJ Earle, Alix Earle and Ashley Dupre are seen during Alix's University of Miami graduation (Photo by Alexander Tamargo/Getty Images)

Rise to Social Media Fame

Although Alix first posted on TikTok in 2020, it wasn't until mid-2022 that she experienced a rapid rise in popularity. Her breakthrough moment came when she posted a video showing her struggles with severe acne while applying makeup—an unusually vulnerable move in the beauty influencer world. That honesty resonated with millions.

Soon, the "Alix Earle effect" was born: anything she mentioned—lip liners, tanning drops, outfits—would sell out almost instantly. Her GRWM videos, often filmed in chaotic dorm rooms or hotel bathrooms, combined beauty routines with storytime-like commentary about college life, relationships, and social events. The mix of aspirational and approachable made her content addictive.

By the time she graduated from college in 2023, she had millions of followers across TikTok and Instagram and had become one of the most sought-after influencers in the country.

Estimated Earnings Per Post

• Instagram: Approximately $450,000 per sponsored Story
• TikTok: Between $250,000 and $350,000 per sponsored post

These rates place her among the top-earning creators in the space and reflect both her commercial appeal and the trust she has built with her audience. Her ability to drive immediate product sellouts has made her a go-to voice for beauty, fashion, and lifestyle brands.

(Photo by Alexander Tamargo/Getty Images for AminoLean)

Career Highlights

Alix quickly expanded her influence beyond social media:

Podcasting: In 2023, she launched her podcast Hot Mess with Alix Earle. The show, known for its casual, unfiltered vibe, features solo episodes and guest interviews, offering behind-the-scenes insight into her life and thoughts on fame, confidence, and chaos.

Modeling: In 2024, she made history as Sports Illustrated Swimsuit's first-ever digital cover model, followed by a full feature in the 2025 Swimsuit Issue. Her SI debut marked a major milestone in transitioning from influencer to mainstream celebrity.

Brand Collaborations: She has partnered with major beauty and fashion companies, often selling out products within hours of posting. Her endorsements are notable not only for their reach but for the sense of trust she has cultivated with her audience.

Entrepreneurship and Philanthropy: Alix is an investor in SipMargs, a canned cocktail company, and in 2024 she launched the Alix Earle Scholarship at the University of Miami. The scholarship supports women studying business and marketing, reflecting her desire to give back to the institution that shaped her.

Personal Life

Alix dated MLB player Tyler Wade in 2022. Their breakup became a trending topic when Alix hinted at being treated like a "secret." In late 2023, she confirmed her relationship with NFL wide receiver Braxton Berrios. The two have been public and playful on social media, attending events and traveling together.

Despite the attention, Alix remains grounded, often crediting her close circle of friends

Who's Richer?

Alix
Earle

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