Matt Hullum Net Worth

What is Matt Hullum's net worth?

Matt Hullum is an American independent filmmaker who has a net worth of $3 million.

Matt Hullum is best known as a co-founder of Rooster Teeth and one of the principal architects behind its transformation from a small creative experiment into a large-scale digital media company. While less visible on screen than some of his fellow founders, Hullum played a critical behind-the-scenes role in shaping Rooster Teeth's business strategy, production infrastructure, and long-term growth. His career reflects the operational side of early internet media, where sustainability, staffing, and scale mattered as much as creativity.

Hullum was a founding producer of "Red vs. Blue," the groundbreaking machinima series that launched Rooster Teeth in 2003 and proved that video games could serve as a platform for serialized storytelling. As the company grew, Hullum increasingly shifted away from creative performance and into executive leadership, ultimately becoming the person most responsible for turning Rooster Teeth into a structured, multi-division entertainment company.

Early Life and Background

Matt Hullum was born on September 29, 1973. Before Rooster Teeth, he worked in the technology and telecommunications sector, developing practical experience in systems, infrastructure, and project management. This background proved invaluable when Rooster Teeth began expanding beyond its earliest DIY phase and required more formalized production and operational processes.

Hullum's skill set complemented those of his co-founders, many of whom came from creative, performance, or technical storytelling backgrounds. From the outset, he gravitated toward logistics, budgeting, and long-term planning rather than on-camera work.

Founding Rooster Teeth and "Red vs. Blue"

In 2003, Hullum co-founded Rooster Teeth alongside Burnie Burns, Geoff Ramsey, Gus Sorola, and Joel Heyman. The group launched "Red vs. Blue," using footage from the video game "Halo" to tell a scripted comedy story set inside a multiplayer match.

Hullum served as a producer on the series, helping manage production schedules, technical workflows, and distribution at a time when few precedents existed for online video series. As "Red vs. Blue" gained traction, Hullum became increasingly focused on building the systems that would allow the company to produce content consistently and professionally.

(Photo by Laura Cavanaugh/FilmMagic)

Executive Leadership and Expansion

As Rooster Teeth expanded, Hullum emerged as its primary operational leader. He played a central role in hiring staff, building internal departments, and overseeing the company's growing slate of productions, which eventually included podcasts, live-action series, animation, gaming content, and live events.

Hullum was instrumental in launching RTX, Rooster Teeth's annual fan convention, which became a major revenue stream and community touchstone. Under his leadership, Rooster Teeth grew from a handful of creators into a company employing hundreds of people and producing content at industrial scale.

In 2014, Rooster Teeth was acquired by Fullscreen, which was later absorbed into WarnerMedia. Hullum remained with the company through multiple ownership transitions, serving as CEO for several years and acting as the bridge between Rooster Teeth's creator-driven culture and the demands of a large corporate parent.

Later Years and Departure

As the digital media landscape shifted in the late 2010s and early 2020s, Rooster Teeth faced increasing financial and structural challenges. Hullum stepped down as CEO in 2019 but remained involved in leadership and advisory roles as the company navigated restructuring and industry-wide contraction.

He ultimately departed Rooster Teeth as the company downsized and refocused its operations. His exit marked the end of an era for the original founding team.

Legacy

Matt Hullum's legacy is defined less by on-screen presence and more by execution. He helped build the scaffolding that allowed Rooster Teeth to survive long after its novelty wore off, translating internet popularity into a functioning media business. In the volatile world of digital entertainment, where many early successes collapsed under their own weight, Hullum's operational discipline was a key reason Rooster Teeth endured as long as it did.

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