What is Hannah Neeleman's net worth?
Hannah Neeleman is an American entrepreneur, ballet dancer, and content creator who has a net worth of $20 million. Hannah Neeleman is best known as the co-founder of Ballerina Farm, a family-run farm and lifestyle brand based in Kamas, Utah. Neeleman has built a unique public profile by blending her background in the performing arts with her passion for homesteading and sustainable living.
Alongside her husband, Daniel Neeleman, she has turned Ballerina Farm into a thriving business that sells pasture-raised meat, farm-fresh goods, and home products while documenting the family's daily life on social media. Daniel is the son of JetBlue founder David Neeleman.
Her blend of grace, authenticity, and entrepreneurial spirit has resonated with millions of followers worldwide, making her both an unconventional influencer and a modern face of farm-to-table living. Beyond farming, Neeleman's story includes achievements as a Juilliard-trained ballerina, beauty pageant contestant, and mother of a large family, all of which contribute to her multifaceted identity as a businesswoman and cultural personality.
Early Life and Education
Hannah Neeleman was born Hannah Wright and grew up in Utah. From a young age, she demonstrated both artistic and academic interests, ultimately pursuing ballet as her primary passion. Her talent and dedication earned her acceptance into the prestigious Juilliard School in New York City, where she trained as a professional ballerina. Her education at Juilliard not only refined her technical skills but also instilled in her a sense of discipline and artistry that would later inform her business and personal endeavors.
Ballet and Pageant Career
After graduating from Juilliard, Neeleman performed as a professional ballerina, bringing her training to stages in the United States and abroad. Her elegance, discipline, and stage presence defined this chapter of her career, though she would eventually step away from the performing arts to pursue new opportunities.
In addition to her ballet background, Neeleman gained attention in the pageant world. She competed in and won the title of Mrs. Utah 2021, later going on to represent the state in the Mrs. America competition. Her participation highlighted her ability to blend traditional poise and modern ambition, further raising her public profile.
Ballerina Farm
Hannah and her husband, Daniel, founded Ballerina Farm after moving back to Utah to raise their growing family. The farm, located in the Kamas Valley, specializes in pasture-raised pork and beef, as well as artisanal products like sourdough starter kits, kitchen tools, and branded merchandise. The couple documents the daily rhythms of farm life through Instagram, TikTok, and YouTube, where Hannah often appears cooking, caring for animals, or involving her children in chores.
What began as a small farm operation has since evolved into a widely recognized lifestyle brand. Ballerina Farm products ship nationwide, and the family's content has built a dedicated audience that appreciates both the authenticity and aspirational quality of their lifestyle. Hannah's ability to combine her ballet-trained elegance with the grit of farm work has made her a standout figure in the crowded influencer landscape.

(Photo by Craig Barritt/Getty Images for TIME)
Family Life
Hannah and Daniel Neeleman are the parents of eight children, and family life is central to their public persona. Their social media content frequently emphasizes themes of faith, tradition, and the values of hard work. Daniel, the son of JetBlue founder David Neeleman, supports the farm's operations and business strategy, while Hannah serves as the face of the brand. Their marriage and large family are integral to the Ballerina Farm identity, appealing to audiences drawn to both wholesome family values and entrepreneurial success.
Style and Influence
Hannah Neeleman's influence stems not only from her business success but also from the lifestyle she represents. She has positioned herself at the intersection of modern homesteading, digital entrepreneurship, and traditional femininity. Her ability to appeal to audiences ranging from foodies to aspiring homesteaders has made her a unique cultural figure. She embodies a blend of rural authenticity and polished presentation, and her popularity reflects growing interest in self-sufficiency, wellness, and farm-to-table living.
Through Ballerina Farm and her social media presence, she has also redefined the role of the influencer, using storytelling and family life as key pillars of a brand that is both personal and commercial. With her background in ballet and her embrace of farming, Hannah Neeleman has crafted a multifaceted identity that continues to inspire and attract audiences worldwide.