Bunnie Xo Net Worth

What Is Bunnie Xo's Net Worth?

Bunnie Xo is an American podcaster, entrepreneur, author, and media personality who has a net worth of $10 million. Also known as Bunnie DeFord, she built a large independent following as the creator and host of the "Dumb Blonde" podcast and founder of Dumb Blonde Productions.

Although she became widely known through her relationship with country star Jelly Roll, Bunnie was financially successful before his mainstream breakthrough. She has spoken openly about previously working as an escort and online adult content creator and using that income to finance her transition into media. She launched the Bunnie Xo brand in 2018 and "Dumb Blonde" in 2019. The podcast eventually became a multimillion-dollar business, allowing her to leave sex work entirely.

Her fortune also includes social-media revenue, advertising, sponsorships, merchandise, YouTube income, book royalties, and other media projects. Her 2026 divorce from Jelly Roll significantly affected her asset position as well. Their confidential settlement divided homes, vehicles, intellectual property, and other assets, with Bunnie receiving ownership of a Tennessee estate valued at around $6 million as well as a confidential lump-sum payment.

Early Life

Bunnie Xo was born Alisa DeFord on January 22, 1980, in Houston, Texas. She experienced an extremely difficult childhood. Her mother left the family when Bunnie was an infant, and she was primarily raised by her father.

Bunnie has described growing up around instability and violence and leaving home at the age of 14. Her teenage years and young adulthood included abusive relationships, addiction, arrests, and periods of financial and emotional instability.

She eventually entered the adult entertainment industry, working in modeling, dancing, online content, and high-end escorting. Rather than hiding that period of her life after becoming famous, Bunnie has made it a central part of her public story.

"Dumb Blonde" and Business Career

Bunnie launched the "Dumb Blonde" podcast in 2019. The interview show features musicians, celebrities, social-media personalities, reality stars, authors, and people with unusual personal stories.

Initially, the podcast generated little money. Bunnie financed its growth with income from her existing work, including OnlyFans. She has said that her OnlyFans account generated millions of dollars over its lifetime and that she reinvested much of her money into studios, employees, equipment, and production.

By 2022, "Dumb Blonde" had become profitable enough for Bunnie to stop escorting and other sex work. She closed her OnlyFans account in 2023. She later said that her media business more than tripled after she made that decision and described the company she built around the podcast as a multimillion-dollar operation.

Dumb Blonde Productions expanded beyond audio podcasting into video, social-media content, merchandise, and other entertainment projects.

Jelly Roll

Bunnie met Jason DeFord, better known as Jelly Roll, at a concert in Las Vegas in 2015. At the time, Jelly Roll had a dedicated underground fan base but had not yet achieved the enormous country-music success that came later.

The couple married in Las Vegas in 2016. Bunnie became closely involved in the lives of Jelly Roll's children from previous relationships, particularly his daughter Bailee. Both Bunnie and Jelly Roll have said she was financially supporting the household during portions of the early relationship.

They renewed their vows in 2023 but separated in 2026. Jelly Roll filed for divorce in May, and the divorce was finalized in July.

Divorce Settlement and Real Estate

The former couple reached a private financial settlement rather than engaging in a prolonged public fight over their assets. Jelly Roll agreed to make Bunnie a confidential lump-sum payment, and property, vehicles, intellectual property, and other assets were divided between them.

Among Bunnie's most valuable known assets is their former estate in Franklin, Tennessee. The roughly 10-acre property includes a large residence, pool, extensive garage space, and other amenities and has been valued at around $6 million. Bunnie received ownership of the property in the divorce.

Book

In 2026, Bunnie published the memoir "Stripped Down: Unfiltered and Unapologetic." The book chronicled her childhood, sex work, relationships, addiction, marriage, entrepreneurship, and transition into podcasting.

The memoir further expanded Bunnie's career beyond podcasting and social media and established her as a media personality whose business no longer depended on her former husband's celebrity.

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