Maine Mendoza Net Worth

What is Maine Mendoza's net worth?

Maine Mendoza is a Filipino actress, television personality, writer, and entrepreneur who has a net worth of $3 million. Best known for her work on the variety show "Eat Bulaga!" and her half of the iconic "AlDub" love team, Maine Mendoza captured the hearts of millions of Filipinos with her natural wit, comedic timing, and relatable personality. She was discovered through social media, where her viral Dubsmash videos earned her the nickname "Dubsmash Queen." Within a matter of months, she went from being a communications graduate to one of the most popular stars in the Philippines.

Over the years, Mendoza has expanded her career beyond television. She has acted in films, published her own book, released music, and built a strong presence in the endorsement world, becoming one of the most sought-after celebrity endorsers in the Philippines. Her down-to-earth charm and authenticity have helped her maintain a loyal fanbase while transitioning into new ventures, including business and philanthropy. Today, she is recognized as a multi-talented entertainer who has successfully leveraged viral fame into a lasting career in the entertainment industry.

Early Life

Nicomaine Dei Capili Mendoza was born on March 3, 1995, in Santa Maria, Bulacan, Philippines. She is the daughter of Mary Ann and Teodoro Mendoza and grew up in a close-knit, middle-class family. Her father is an engineer and businessman, while her mother runs several enterprises. Maine attended St. Paul College of Bocaue in her early years before studying at De La Salle–College of St. Benilde, where she graduated with a degree in Culinary Arts.

As a teenager, Mendoza was active on social media and showed a strong interest in performing and comedy. Her gift for humor and her ability to connect with audiences became evident through her online posts and short videos, foreshadowing her future career.

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Breakthrough on Social Media

Maine Mendoza's big break came in 2015 when she began posting Dubsmash videos on Facebook. Her funny and expressive lip-sync performances of popular Filipino celebrities and politicians quickly went viral. Dubbed the "Dubsmash Queen," she gained millions of followers almost overnight. Her popularity on social media caught the attention of producers at GMA Network's long-running noontime variety show "Eat Bulaga!"

In July 2015, Mendoza was introduced as "Yaya Dub," a nanny character in the show's "Kalyeserye" segment. Her chemistry with Alden Richards, who played the other half of the "AlDub" love team, sparked a phenomenon. The AlDub pairing became one of the most popular love teams in Philippine entertainment history, drawing record-breaking television ratings and dominating social media trends.

Television and Film Career

Following her success in "Eat Bulaga!" Mendoza transitioned into acting. In 2016, she made her film debut opposite Alden Richards in "Imagine You & Me," which became a box-office success. She also starred in the ensemble romantic comedy "My Bebe Love: #KiligPaMore," which earned her awards for Best Supporting Actress at the Metro Manila Film Festival.

Mendoza continued her television career, hosting various segments on "Eat Bulaga!" and guesting in numerous GMA programs. While her AlDub partnership remained a cornerstone of her career for several years, she also took steps to establish herself independently, proving her versatility as both a comedic and dramatic actress.

Debunked Billion Dollar Fortune

In 2019, rumors circulated online that Maine Mendoza had amassed a staggering net worth of ₱1.2 billion (roughly $24 million), making her one of the richest celebrities in the Philippines. The story quickly went viral, fueled by her status as an endorsement powerhouse. However, her management team promptly debunked the claim. Her manager clarified that while Maine was earning very well, the reported "10-figure net worth" was untrue and grossly exaggerated.

The incident highlighted how internet speculation can distort celebrity finances. While Maine is undoubtedly wealthy by local industry standards, the billion-peso figure was not supported by any official filings or disclosures. Realistically, her net worth is a fraction of that amount, with reliable estimates placing it closer to $3 million, reflecting her successful yet still relatively young career.

Other Ventures

Maine Mendoza's influence extends beyond entertainment. In 2017, she released her autobiography, "Yup, I Am That Girl," which quickly became a best-seller. She has also released music, including singles tied to her television and film projects.

As one of the Philippines' most bankable endorsers, Mendoza has worked with dozens of brands, from fast food and cosmetics to telecommunications and banking. Her genuine appeal has made her a favorite choice for advertisers seeking a celebrity with both mass popularity and relatability.

In addition to endorsements, Mendoza has ventured into business. She co-owns several restaurants with her family and has explored entrepreneurial projects, showing her interest in building long-term financial stability outside of show business.

Endorsements & Investments

Maine Mendoza has built much of her fortune through endorsements, becoming one of the most sought-after celebrity endorsers in the Philippines. At the height of the "AlDub" phenomenon in 2015–2016, she reportedly signed around 30 endorsement contracts, ranging from fast food and soft drinks to cosmetics and mobile services. Her broad appeal and authenticity made her a favorite choice for advertisers, and she was even described in industry circles as the highest paid celebrity endorser of her generation. In 2018, she collaborated with international cosmetics brand MAC to release her own lipstick shade, which sold out within days.

Beyond endorsements, Maine has also invested in business ventures. In 2017, she became a franchise owner of a McDonald's outlet in her hometown of Bulacan, located near her family's gas station. This marked her first major foray into entrepreneurship, demonstrating a strategy to convert her commercial fame into long-term financial security. Though private about her holdings, she is believed to also have invested in real estate and family-run enterprises, quietly building assets outside of entertainment.

Philanthropy and Influence

Mendoza has been actively involved in charitable efforts, often using her platform to raise awareness for causes including disaster relief, children's welfare, and education. She has also participated in initiatives through "Eat Bulaga!" and independent campaigns that benefit underprivileged communities across the Philippines.

Her authenticity and willingness to speak openly about her struggles, including moments of anxiety and the pressures of fame, have resonated with fans. She has been seen as a role model for young Filipinos navigating their own challenges while aspiring to success.

Personal Life

Maine Mendoza has generally kept her personal life private, though her romantic relationships have often been a subject of media speculation due to her celebrity status. In 2023, she married actor and politician Arjo Atayde, after several years of dating. Their marriage brought together two well-known figures in Philippine entertainment and politics, attracting wide public attention.

Flood Control Controversy

In September 2025, Maine Mendoza found herself defending her husband, Congressman Arjo Atayde, against allegations linked to supposed anomalies in government flood control projects. Contractors accused several politicians, including Atayde, of soliciting money in exchange for project approvals. The claims quickly drew headlines and sparked heated discussion online.

Maine issued a strong public statement on X (formerly Twitter), calling the accusations baseless and asking the public to refrain from attacking her husband and their family "until facts come out." She affirmed that Atayde had done nothing wrong and stressed that he had been dedicated to serving his district since taking office. Atayde also denied the allegations, declaring he never benefited from contractors and vowing to pursue legal remedies to clear his name.

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