Logan Paul Net Worth

What Is Logan Paul's Net Worth?

Logan Paul is an American YouTuber, entrepreneur, professional wrestler, podcaster, actor, and boxer who has a net worth of $150 million.

Logan Paul first became famous through Vine and YouTube before parlaying his enormous online audience into careers in podcasting, boxing, WWE, consumer products, collectibles, and private investing. His businesses and entertainment ventures have made him one of the most financially successful personalities to emerge from the first generation of social-media celebrities.

One of Logan's most important assets is his ownership stake in Prime Hydration, the beverage company he co-founded with former boxing rival KSI. A federal court order released in 2026 confirmed that Logan and KSI each own 20% of Prime. The company generated extraordinary sales during its initial viral boom, although revenue later fell sharply in some markets, making any precise valuation of Logan's stake highly speculative.

Paul has also developed a substantial career in professional wrestling. He signed with WWE in 2022, became United States Champion in 2023, and won the World Tag Team Championship with Austin Theory in 2026. His other ventures include the "Impaulsive" podcast, Maverick merchandise, Lunchly, investments through Anti Fund, and a valuable collectibles portfolio. In February 2026, Logan sold his famous PSA 10 Pikachu Illustrator Pokémon card for a record $16.492 million at auction.

Early Life

Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio. His younger brother, Jake Paul, also became an enormously successful social-media personality, entrepreneur, and professional boxer.

Logan started making videos for YouTube when he was around 10 years old through a channel called Zoosh. He was also a talented athlete. At Westlake High School, Paul was an All-Star linebacker and an accomplished wrestler who qualified for the Ohio state championships.

Paul enrolled at Ohio University to study engineering. Between 2013 and 2014, however, his following across various social platforms exploded from fewer than 1,000 followers to more than one million. He left college in 2014 and moved to Los Angeles to pursue entertainment full-time.

Vine and YouTube Career

Paul became one of the biggest creators on Vine through short comedy sketches, physical stunts, and collaborations with other emerging internet personalities. A compilation of his Vine videos uploaded to YouTube received more than four million views during a single week in April 2014.

His rapidly growing audience attracted lucrative promotional work. Paul created paid content for brands including HBO, Pepsi, and Virgin Mobile, and by 2015 he was ranked among Vine's most influential personalities.

When Vine shut down, Logan successfully moved his audience to YouTube. He became known for high-energy daily vlogs that combined travel, pranks, stunts, celebrity encounters, expensive purchases, and increasingly elaborate challenges. His channels accumulated billions of views, while his Maverick merchandise business added another significant source of revenue.

Paul also pursued acting during this period. His television credits included "Law & Order: SVU," "Stitchers," and "Weird Loners," while his film work included "The Thinning" and its sequel.

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Suicide Forest Controversy

Paul's career suffered its most serious crisis at the end of 2017. On December 31, he uploaded a video filmed in Japan's Aokigahara forest that showed the body of a person who had apparently died by suicide. The video received millions of views before Logan removed it.

The backlash was immediate and international. Paul issued written and video apologies, and YouTube removed his channels from Google Preferred, its premium advertising program. He was also removed from the YouTube Red series "Foursome." Paul subsequently pledged $1 million to suicide-prevention organizations.

The incident badly damaged his public image and temporarily disrupted his relationship with YouTube, but it ultimately became a turning point in his career. Rather than continuing to rely almost entirely on daily vlogging, Paul began moving into longer-form media, sports, and businesses that were less dependent on YouTube advertising.

Other Controversies

YouTube suspended all advertising on Paul's channels in early February 2018, citing what the company described as a "pattern of behavior." Among the incidents that attracted criticism were a video involving the Tide Pod challenge, footage of Paul removing a fish from a pond and joking about giving it CPR, and another video showing him using a Taser on dead rats.

Advertising was restored after roughly two weeks, although Paul's channels remained subject to additional restrictions for a period.

In January 2019, Logan also generated criticism after joking on his podcast about participating in a "male-only March" and "going gay for just one month." Critics objected that the bit treated sexual orientation as a temporary choice.

"Impaulsive"

Paul launched the "Impaulsive" podcast in late 2018, providing an important platform for the second phase of his career. Rather than relying on short-form stunts and daily vlogs, the show allowed Logan to conduct long-form interviews and discuss sports, business, internet culture, and his personal life.

Mike Majlak became one of the show's best-known co-hosts. "Impaulsive" grew into one of the largest creator-led video podcasts, attracting athletes, musicians, actors, entrepreneurs, wrestlers, and internet personalities.

The podcast also became a significant advertising and sponsorship property in its own right and helped Logan maintain a large audience even as he posted traditional YouTube vlogs less frequently.

KSI Boxing Matches

Logan's entry into boxing began with his rivalry with KSI. On August 25, 2018, the two fought an amateur bout at Manchester Arena that was promoted as one of the largest internet events ever staged.

The fight ended in a majority draw. Roughly one million viewers reportedly purchased the official pay-per-view broadcast, while many more watched through unauthorized streams. The event generated around $13 million in reported PPV revenue. When merchandise and other revenue are included, Logan and KSI were each believed to have earned several million dollars.

A professional rematch took place on November 9, 2019, at Staples Center in Los Angeles. Each fighter was guaranteed at least $900,000 before additional compensation tied to the event. KSI won by split decision.

The two fights did more than generate immediate paydays. They demonstrated that internet personalities could sell arenas and pay-per-view events, helping create the influencer-boxing industry that subsequently became an important business for KSI and Jake Paul.

Floyd Mayweather Fight

On June 6, 2021, Logan faced Floyd Mayweather in an eight-round exhibition in Miami.

Paul was reportedly guaranteed $250,000 plus a percentage of pay-per-view revenue, while Mayweather received a much larger guaranteed purse and revenue share. Logan publicly claimed before the fight that he could make at least $20 million.

The event reportedly generated roughly one million pay-per-view purchases. Based on those numbers, Logan's eventual compensation was more commonly estimated at around $5 million. No official winner was declared because it was an exhibition, but Paul achieved the promotional feat of lasting all eight rounds against the undefeated former five-division world champion.

Logan later claimed that Mayweather had not paid him all of the money he believed he was owed from the event.

WWE Career

Paul's transition into WWE became considerably more successful than a typical celebrity wrestling appearance. After appearing in a supporting role at WrestleMania 37, he made his in-ring debut at WrestleMania 38 in 2022, teaming with The Miz.

His athleticism and willingness to perform difficult high-risk moves quickly won over many wrestling fans. WWE subsequently signed him to a multi-year contract.

Paul went on to wrestle major stars at some of the company's largest events. In November 2023, he defeated Rey Mysterio to win the WWE United States Championship. He held the title until SummerSlam 2024.

In March 2026, Logan and Austin Theory defeated The Usos in a Street Fight to win the World Tag Team Championship. The titles eventually passed to The Street Profits in June. By this point, Logan had evolved from a celebrity attraction into a recurring member of WWE programming.

Prime Hydration

Logan and KSI turned their former boxing rivalry into an even more lucrative partnership when they launched Prime Hydration in January 2022 with the entrepreneurs behind Congo Brands.

Prime's initial growth was extraordinary. Its drinks became viral among younger consumers, and supply shortages produced resale markets in which individual bottles sometimes changed hands for multiples of their retail price. The company expanded from hydration drinks into Prime Energy and secured sponsorship relationships with major athletes and sports organizations.

For years, the exact amount of Prime owned by Logan and KSI was unclear. Various reports claimed that they either owned 20% each or 20% combined.

That uncertainty ended in July 2026, when a federal court order in litigation involving Prime stated that Logan and KSI each own 20% of Prime Hydration.

The ownership percentage is now known, but the value is not. Prime remains privately held, and the frenzy surrounding the brand has cooled considerably. Prime Hydration UK's turnover fell from approximately £112 million in 2023 to £32.9 million in 2024, a decline of 71%, while profit fell from £4.4 million to less than £1 million.

Logan has said that the majority of his personal net worth is tied to Prime. That makes his fortune particularly sensitive to how the company performs over the long term, but without a current private-market transaction or disclosed valuation, assigning his 20% stake a precise dollar amount would be speculative.

CryptoZoo

In 2021, Paul announced CryptoZoo, an NFT-based project that was promoted as a game in which users could purchase, breed, and trade digital animals. Buyers spent money on NFTs and cryptocurrency associated with the project, but the game never launched in the form originally promised.

CryptoZoo subsequently became the subject of extensive criticism and a proposed class-action lawsuit. In January 2024, Logan announced a buyback program funded with more than $2.3 million for certain eligible CryptoZoo NFTs.

In October 2025, a federal judge granted Paul's motion to dismiss all 27 claims against him in the operative class-action complaint. Twenty-six claims were dismissed with permission for the plaintiffs to amend them, while one was dismissed permanently. The ruling therefore represented a significant legal victory for Logan without necessarily bringing every aspect of the CryptoZoo dispute to a final conclusion.

Pokémon Card

Logan has also become a high-profile collector of trading cards, particularly Pokémon.

His most famous acquisition was the only Pikachu Illustrator card graded PSA Gem Mint 10. Paul acquired it in 2021 in a transaction valued at $5.275 million, which included another Pikachu Illustrator card plus $4 million in cash.

He famously wore the card around his neck during his WrestleMania debut.

In February 2026, Paul sold the card through Goldin Auctions. The final auction price, including the buyer's premium, was $16.492 million, making it the most expensive Pokémon card and the most expensive trading card of any kind ever sold at auction.

The $16.492 million headline price was not equivalent to Logan's personal proceeds because it included the auction house's buyer's premium and did not account for taxes or other costs.

Anti Fund and Other Investments

In December 2025, Logan joined Anti Fund as a general partner. The venture-capital firm was founded by Jake Paul and entrepreneur Geoffrey Woo and has backed companies including OpenAI, Anduril, Ramp, Cognition, Polymarket, Flock Safety, and Physical Intelligence.

When Logan joined, Anti Fund had more than $65 million under management. Assets under management should not be confused with Logan's personal wealth; most fund capital belongs to outside investors. His economic interest comes through his partnership stake, management economics, potential carried interest, and any money he invests personally.

Paul has also participated in Lunchly, the packaged-food venture launched with KSI and MrBeast.

Annual Earnings

Logan became one of the world's highest-paid internet personalities years before Prime launched. CelebrityNetWorth estimated that he earned $12.5 million in 2016, $12 million in 2017, $14.5 million in 2018, $10 million in 2019, and $18 million in 2021.

Between September 2022 and September 2023, we estimated that Logan earned another $20 million from his various activities.

Those figures represent gross annual earnings rather than increases in net worth. Taxes, managers, agents, employees, production costs, investments, legal expenses, and personal spending consume significant portions of a celebrity's income.

Personal Life

In the fall of 2015, Paul and roommates Mark Dohner and Evan Eckenrode lived in a Hollywood apartment complex populated by several other emerging social-media personalities, including Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Living near one another made it easy for the group to collaborate constantly.

Paul later moved into an estate in Encino. He dated actress Chloe Bennet and subsequently model Josie Canseco, daughter of former baseball star Jose Canseco. During his relationship with Canseco, Logan posted a video in which he surprised her by purchasing horses after the couple had an argument.

In 2022, Logan began dating Danish model Nina Agdal. They announced their engagement in July 2023 and welcomed their daughter, Esmé Agdal Paul, in September 2024.

Logan and Nina married on August 15, 2025, in Lake Como, Italy, where he had proposed two years earlier.

Paul is red-green colorblind.

Real Estate

For several years, Logan lived in this mansion in the Los Angeles suburb of Encino:

He purchased the home in October 2017 for $6.55 million after it had previously been listed for $8.5 million. Logan ultimately sold the property in April 2022 for approximately $7.4 million. The buyer was Machine Gun Kelly.

In 2019, Logan paid $1 million for an approximately 80-acre property known as Fobes Ranch in California's San Jacinto Mountains. During the 1960s, the ranch had been occupied by former Harvard professor and psychedelic-drug advocate Timothy Leary and members of the Laguna Beach group known as the Brotherhood of Eternal Love.

Logan eventually made Puerto Rico his primary home. For several years, he rented a mansion worth more than $13 million inside the Ritz-Carlton Reserve community in Dorado.

In September 2025, Logan paid $32.5 million for a new mansion in Dorado. The purchase is one of his most substantial publicly documented hard assets and came shortly after he and Nina welcomed their daughter and married.

Soon after purchasing the home, Logan posted a video tour:

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