Jayne Kennedy Net Worth

What is Jayne Kennedy's net worth?

Jayne Kennedy is an American actress and beauty pageant winner who has a net worth of $2 million. Jayne Kennedy is a pioneering television broadcaster, actress, beauty queen, and entrepreneur who shattered barriers as one of the first Black women to appear on national sports television. Best known for her groundbreaking role on CBS's "The NFL Today" in the late 1970s, Kennedy brought elegance, charisma, and journalistic grit to a male-dominated studio at a time when few women—let alone Black women—had ever been given the opportunity. Her versatility extended far beyond sports: she was Miss Ohio USA in 1970, starred in film and television, produced popular fitness videos in the 1980s, and built a business empire rooted in wellness and empowerment.

More than just a media figure, Kennedy became a cultural icon. She balanced beauty with brains, poise with persistence, and ambition with humility—carving out a place in industries that often refused to make room for women like her. Through decades of reinvention, she has remained a fierce advocate for representation, entrepreneurship, and personal integrity.

Early Life and Pageant Success

Jayne Kennedy was born Jayne Harrison in Washington, D.C., and raised in Wickliffe, Ohio, one of six children in a close-knit household that she describes as her lifelong foundation. Her upbringing, rooted in discipline, family values, and community, shaped her worldview and kept her grounded throughout her career. "Wickliffe would always be my home base, my safe haven," she writes in her memoir, Plain Jayne, released in 2025.

Kennedy's public journey began in 1970 when she won the title of Miss Ohio USA. But even in that moment of triumph, she didn't realize she had won—so modest that she looked around in disbelief when her name was called. That humility would become a defining part of her public persona.

Jayne Kennedy in 1985 (Photo by Donaldson Collection/Michael Ochs Archives/Getty Images)

Breaking Barriers on "The NFL Today"

Though she first pursued acting and television hosting in Los Angeles, Jayne's historic turn came in 1978 when she joined CBS's "The NFL Today." At a time when national sports television had no female analysts and very few on-air women of color, Kennedy stepped into a studio alongside Brent Musburger, Irv Cross, and Jimmy "The Greek" Snyder. Her presence was unprecedented—and initially unwelcome to some behind the scenes.

When she expressed interest in the open hosting role, she was told bluntly: "They're not looking for someone like you." Undeterred, she called football legend Jim Brown, who used his influence to get her a meeting. Out of 2,000 applicants, Kennedy was one of 16 finalists—and the only Black woman in the room. She relied on charm and authenticity, relaxing her interview subject with a game of backgammon instead of an aggressive Q&A. Her instincts worked. Brent Musburger stood up during deliberations and said:

"It's Jayne or nobody."

Her six-week trial contract became a full-season offer after she landed a major interview with Muhammad Ali ahead of his rematch with Leon Spinks. Ali had become a personal friend of Kennedy's, and her ability to deliver under pressure silenced doubters and made her a fixture on football Sundays. She also made history behind the scenes—negotiating on-air wardrobe credits for a Black-owned boutique when CBS declined to cover clothing costs.

Frederick M. Brown/Getty Images

Entertainment Career and Business Ventures

Kennedy's success on CBS opened the door to acting and hosting roles. She starred in films and television throughout the 1980s and became one of the first women of color to be seen regularly on primetime entertainment programs. She also tapped into America's fitness craze, producing and starring in the hit exercise video series "Love Your Body." At a time when few celebrities embraced health and wellness as a brand, Kennedy was ahead of the curve—blending motivation, movement, and self-confidence into a marketable product that sold widely.

Her entrepreneurial spirit never faded. She later launched her own fragrance line, crafted fine jewelry, and recently founded a company called Not Done Yet—a nod to her enduring drive and relevance.

Personal Life and Legacy

In 1971, Jayne married Leon Isaac Kennedy. They met a year after she graduated from high school. They divorced in 1982. In 1985, Jayne married an actor named Bill Overton. They have four children, including a daughter from Overton's previous relationship.

Jayne Kennedy's professional achievements were always matched by her personal values. A devoted mother, she frequently balanced the demands of Hollywood with advocacy work, including youth programs with the Cleveland Browns and peace initiatives in San Francisco. She remained passionate about football throughout her life, counting the Browns, Steelers, and Cowboys among her favorite teams—for reasons that ranged from childhood pride to banana ice cream floats gifted by NFL players.

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