Brooke Monk Net Worth

What Is Brooke Monk's Net Worth?

Brooke Monk is an American social media personality, content creator, and entrepreneur who has a net worth of $8 million.

Brooke Monk became one of the world's most-followed young creators after building an enormous audience through relatable comedy sketches, point-of-view videos, beauty content, and videos about dating and everyday life.

Unlike many creators who achieved an enormous burst of fame and then faded, Monk has steadily expanded across TikTok, YouTube, Instagram, and Snapchat. By 2026, Forbes estimated that she had more than 72 million followers across social platforms and generated $5.2 million in gross earnings over the preceding 12 months. Her income comes from platform advertising revenue, brand sponsorships, merchandise, licensing and partnerships, while her most important long-term asset may eventually be Doting Beauty, the lash company she co-founded and launched in 2026.

Monk's rise places her among a generation of creators including Charli D'Amelio, Addison Rae, and Brent Rivera who turned short-form social-media audiences into multimillion-dollar businesses.

Early Life

Brooke Lillian Monk was born on January 31, 2003, in Jacksonville, Florida. Her family later lived in Colorado, where she grew up in a large Christian household with four sisters.

Monk was homeschooled and has said her family was cautious about social media. She did not receive her first smartphone until she was 16, an unusual background for someone who would become one of the most-followed people of her generation.

Being homeschooled also played a role in her interest in social media. Monk has said she initially viewed posting videos as a way to express herself and connect with other people. She began experimenting with YouTube beauty content before seriously pursuing short-form video.

TikTok Breakthrough

Monk joined TikTok in September 2019 at age 16. Her earliest posts included lip-sync videos, comedy sketches, observations about teenage life, and point-of-view scenarios involving crushes, school, parents, and relationships.

The formula worked almost immediately. Monk reportedly reached one million followers within roughly two months, despite initially keeping her new online career relatively quiet from her family. Her audience exploded further during the COVID-19 pandemic as TikTok became one of the dominant entertainment platforms for teenagers and young adults.

Rather than relying primarily on elaborate production, Monk developed a style built around easily recognizable situations and facial expressions. Her videos frequently take only seconds to establish a premise and punchline, making them particularly well suited to TikTok's recommendation algorithm.

She also distinguished herself by maintaining family-friendly content and largely avoiding the shock tactics and controversies that drove some other creators' growth. That approach made her especially attractive to major consumer brands seeking access to a large Gen Z audience.

WME and Hype House

As Monk's audience grew, the traditional entertainment industry took notice. She was initially represented by UTA before signing with WME in March 2022 for representation across digital media, television, film, podcasts, and other entertainment opportunities.

At the time of the WME deal, Monk already had more than 27 million followers across her social platforms. Her audience has since more than doubled.

Monk also briefly joined the Hype House, the Los Angeles-based creator collective whose members at various times included Charli D'Amelio and other major TikTok personalities. Her affiliation lasted only a few months in 2022, and she ultimately continued building her brand independently rather than tying her identity to the group.

YouTube

YouTube has become an increasingly important part of Monk's business. Although she initially gained fame on TikTok, she aggressively repurposed and created short-form videos for YouTube Shorts while also experimenting with longer videos.

By August 2026, her primary YouTube channel had approximately 11.7 million subscribers and nearly 14 billion lifetime views. The channel was generating well over 100 million views during strong weeks, illustrating the enormous scale of Monk's content outside TikTok.

YouTube is particularly important financially because its advertising-sharing system allows successful creators to monetize views directly rather than relying exclusively on sponsorship agreements. While Shorts typically produce lower revenue per view than traditional long-form YouTube videos, billions of views can still generate substantial income.

That multi-platform strategy also makes Monk less dependent on the fortunes of any single social network.

Creator Earnings

Monk's earnings have risen dramatically as her audience has matured.

Forbes estimated her earnings at $2 million when it included her on its 2023 Top Creators list. The publication subsequently estimated $3 million in earnings for its 2024 ranking and $2.6 million for 2025.

In 2026, Forbes ranked Monk #38 on its global Top Creators list and estimated that she earned $5.2 million between March 2025 and March 2026. Forbes calculated those figures on a gross basis, meaning they represent revenue before management commissions, legal and accounting expenses, production costs, and taxes.

The 2026 ranking put Monk's combined social-media following at approximately 72.2 million and gave her an unusually strong 8.2% engagement rate. Those metrics are particularly valuable to advertisers because brands generally care not only about the number of followers but also about how frequently those followers actually interact with a creator's content.

Brand Deals

Brand sponsorships have historically been one of Monk's largest income sources. Her partnerships have included companies such as Adobe, K18 Hair, Celsius, Hyundai, MVMT, Alani Nu, Paramount, and Too Faced Cosmetics.

Monk can integrate sponsors into the same short-form videos that generate millions of organic views, giving brands access to an audience that is difficult to reach through traditional advertising. As her follower count increased, she was also able to shift from one-off sponsored posts toward longer-term commercial relationships.

Forbes' creator rankings measure this type of sponsorship income alongside platform and other creator earnings. Monk's rise from roughly $2 million in annual estimated earnings earlier in the decade to $5.2 million in the 2026 measurement period illustrates how much her value to advertisers has increased.

Blackbough Swim

Monk began experimenting with product ownership before launching her own standalone company. In 2023, she collaborated with Blackbough Swim on a Brooke Monk swimwear collection.

The partnership represented a step beyond simply being paid to advertise another company's product. Monk participated in creating a branded collection that could be marketed directly to her audience.

That same year, she said she had surpassed 50 million followers across platforms and had become one of Snapchat's leading creators.

Doting Beauty

Monk made her biggest entrepreneurial move with Doting Beauty, a cosmetics company centered initially around false eyelashes.

She co-founded the company with her longtime manager, Devain Doolaramani. Monk spent more than two years developing the products before launching Doting Beauty in January 2026.

The idea grew directly out of one of the most recognizable elements of Monk's appearance. Followers constantly asked which eyelashes she wore, but she felt that none of the existing products provided exactly the combination of comfort and appearance she wanted.

Rather than merely licensing her name to a beauty manufacturer, Monk and Doolaramani developed their own brand. Before publicly revealing what Doting Beauty would even sell, Monk said more than 20,000 people had signed up to hear about the launch.

The initial collection offered several reusable lash styles designed around softer, everyday looks rather than extremely dramatic extensions. Doting has since expanded its assortment while continuing to sell directly to consumers through its website.

Doting Beauty is particularly important to Monk's net worth because ownership creates a fundamentally different financial opportunity than sponsorships. A brand deal generates income once; equity in a successful consumer company can eventually become worth many times its annual revenue.

Forbes' $5.2 million 2026 earnings estimate specifically measures creator income rather than the value of private-company equity, meaning any meaningful value attached to Monk's ownership of Doting Beauty would be additional.

(Photo by Gilbert Flores/Variety via Getty Images)

Investments

Monk has also shown an interest in investing the money generated by her creator career. In 2023, Forbes reported that she had made investments in technology companies including Dreamshow AI and Uprise.

Those investments are private, and there is no reliable public information regarding how much she invested or what those holdings are worth today. They nevertheless demonstrate an effort to turn creator income into assets outside social media.

That transition from earning sponsorship checks to owning businesses and investments is one of the most important differences between temporary internet fame and long-term wealth. The same progression has fueled much larger fortunes for creators such as MrBeast, whose wealth ultimately came far more from business ownership than YouTube advertising.

Content Strategy

One of the less obvious drivers of Monk's financial success is the sheer volume of content she produces. She has described a work routine in which she studies trends and ideas in the morning, films several TikToks in a concentrated period, and then creates or distributes additional material across Snapchat, YouTube, and Instagram.

At various points, Monk has averaged multiple TikTok posts every day. By 2026, her YouTube channel alone contained thousands of videos.

Her production operation remains comparatively lean despite the enormous audience. Monk has said that much of her content continues to be filmed using a phone with assistance from her boyfriend rather than a large studio staff.

That combination of enormous reach and relatively inexpensive production potentially gives her creator business unusually strong margins.

Personal Life

Monk began dating fellow content creator Sam Dezzani, known online as Sam Dezz, in 2020. The two initially connected through social media before meeting in person in Los Angeles.

Dezz frequently appears in Monk's videos, and relationship sketches and couples content have become an important part of both creators' online presence. Monk has said their collaborations happen naturally because both already enjoy making content.

Despite sharing aspects of their relationship online, Monk has also spoken about maintaining boundaries with her audience and rejecting the idea that followers are entitled to every detail of her private life.

Monk lives in Los Angeles and continues to produce content across TikTok, YouTube, Instagram, and Snapchat while developing Doting Beauty and other business opportunities.

Who's Richer?

Brooke
Monk

Compare!

Josh
Richards