Aaron Krause Net Worth

What is Aaron Krause's Net Worth?

Aaron Krause is an entrepreneur and inventor who has a net worth of $200 million. Aaron Krause is best known for founding the cleaning product company Scrub Daddy. After discovering a unique polymer foam while running a manufacturing business for buffing pads, Krause repurposed the foam into a kitchen cleaning sponge that changes texture in warm versus cold water. The product, branded as Scrub Daddy, became a sensation after Krause appeared on the TV show Shark Tank in 2012 and secured an investment deal. From there, the company expanded rapidly — securing placement in major retailers in the U.S. and internationally, diversifying into dozens of sponge and cleaning-tool variants, and achieving cumulative sales well into the hundreds of millions of units and over a billion dollars in revenues. Krause holds dozens of patents and trademarks, and credits his success to persistence, timing, and smart branding. His journey exemplifies how a modest but well-engineered product, coupled with compelling packaging and a strong retail strategy, can scale globally.

Krause earned a bachelor's degree in psychology from Syracuse University and initially entered the auto-detailing business, where he also developed buffing and polishing tools. A major early milestone came when he sold his buffing-pad company to 3M in 2008. With Scrub Daddy, he later built a manufacturing and distribution infrastructure spanning several countries. Beyond building his company, Krause has become a mentor to other entrepreneurs, supporting innovation competitions and sharing insights on how a simple idea can be scaled. His work underscores the potential of combining inventive design, consumer appeal, and channel strategy."

Early Life and Education

Aaron Krause was born on February 1, 1969, in Wynnewood, Pennsylvania, to two physician parents who instilled in him a strong work ethic and curiosity about how things function. From a young age, Krause displayed an entrepreneurial streak, taking apart household appliances and experimenting with mechanical tools in his parents' garage. He attended Lower Merion High School, where he excelled academically and showed an early interest in design and problem-solving.

Krause went on to study psychology at Syracuse University, graduating in 1992 with a Bachelor of Science degree. His background in psychology would later prove useful in understanding consumer behavior and product appeal. While at Syracuse, he also developed a hands-on interest in manufacturing and materials—an interest that would shape his first major business after graduation.

Scrub Daddy Origins

After graduating, Krause founded a small manufacturing company that produced buffing pads and car detailing supplies. Over the next decade, he built it into a successful international operation, selling high-quality foam pads used in automotive and industrial polishing. His years on the shop floor, however, left him with a constant nuisance: dirty, oil-stained hands. The harsh GOJO cleaner he used daily was abrasive and uncomfortable, motivating him to design a better alternative.

Drawing on his expertise with urethane foam, Krause created a new type of polymer sponge that was flexible, durable, and temperature-sensitive—firm in cold water for scrubbing and soft in warm water for gentle cleaning. He patented the design in 2007 and called it a "hand scrubber." Shaped with two holes and grooves for grip, the tool performed well but failed to attract buyers. Retailers dismissed it as unnecessary and overpriced, leading Krause to shelve the idea. Soon after, his buffing pad company was acquired by 3M in 2008, and the foam scrubbers were boxed away in his garage.

Four years later, in 2011, Krause rediscovered the discarded sponges while cleaning lawn furniture and kitchenware. To his surprise, they worked perfectly—removing grime without scratching surfaces. Realizing their potential as a household cleaning product, he refined the design and added a friendly smile cutout, which doubled as a utensil cleaner. That visual twist gave the sponge personality and opened the door to another patent. A local feature in the Philadelphia Inquirer helped generate buzz, which led to QVC appearances through a product broker. By 2012, Scrub Daddy had officially launched and was quickly gaining traction.

Aaron Krause and Stephanie Krause (Photo by Lisa Lake/Getty Images for iHeartRadio)

Shark Tank

Despite initial sales success, Krause struggled to secure large-scale retail distribution. Seeking exposure and a strategic partnership, he applied to ABC's hit show "Shark Tank." His pitch aired in 2012 during season four, where he demonstrated how the smiling sponge changed texture based on water temperature. The performance impressed investor Lori Greiner, who offered $200,000 for a 20% stake. Krause accepted, and the partnership became one of the most famous deals in the show's history.

Within 24 hours of the episode airing, Scrub Daddy sold out of 42,000 units on QVC in under seven minutes. With Greiner's help, the company soon landed placements at Walmart, Bed Bath & Beyond, Target, Home Depot, and other major retailers. Scrub Daddy products became a staple of American households, and Krause's infectious enthusiasm made him one of the show's most memorable entrepreneurs.

By 2017, Scrub Daddy had surpassed $100 million in revenue, becoming the most successful "Shark Tank" investment to date. In 2024, the brand generated over $200 million in revenue. During a 2022 update on the show's 14th season, Krause revealed that lifetime retail sales had exceeded $670 million—a number that has since climbed even higher as the brand continues expanding globally.

Scrub Daddy Products

What began as a single yellow smiley-faced sponge has grown into a full line of cleaning products spanning more than 20 SKUs. The company's catalog includes the Scrub Mommy dual-sided sponge, Scour Daddy pads, Eraser Daddy melamine cleaners, PowerPaste scrubbing compound, soap dispensers, and sink organizers. Seasonal designs shaped like pumpkins, hearts, and snowflakes add to the brand's approachable identity.

All Scrub Daddy products feature the brand's signature high-tech FlexTexture foam, which resists odors, rinses clean, and lasts longer than traditional sponges. The company manufactures in the United States and continues to innovate through new product lines and sustainability initiatives. Under Krause's leadership, Scrub Daddy has become not only a household name but also a model for modern consumer branding and viral marketing.

Personal Life

Aaron Krause lives in the Philadelphia area with his wife, Stephanie, and their twin children, Bryce and Sophie. He is known for his hands-on leadership style and for mentoring other inventors through entrepreneurial workshops and speaking engagements. Beyond business, Krause supports charitable initiatives focused on innovation, education, and community development, often encouraging young entrepreneurs to "never stop tinkering."

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