Naomi Osaka Net Worth

What is Naomi Osaka's Net Worth and Career Earnings?

Naomi Osaka is a Japanese American professional tennis player with a net worth of $120 million. Naomi Osaka has emerged as one of the most dominant, highest-paid, and influential athletes of her generation, combining elite on-court success with global cultural impact. She burst onto the international stage in 2018 by defeating Serena Williams in the US Open final, becoming the first Japanese player to win a Grand Slam singles title. The victory marked the beginning of a rapid ascent that reshaped women's tennis and expanded its global reach, particularly in Asia.

Osaka followed that breakthrough with a second Grand Slam title at the 2019 Australian Open, where she briefly held the world No. 1 ranking. Known for her powerful baseline game, explosive serve, and calm demeanor under pressure, she continued her major success by winning the US Open again in 2020 and the Australian Open in 2021. Across those four Grand Slam finals, Osaka remained undefeated, developing a reputation as one of the sport's most clutch performers on the biggest stages.

Beyond titles, Osaka became a defining figure off the court. She spoke openly about mental health, particularly during high-profile withdrawals from tournaments in 2021, helping to shift conversations within professional sports. She also used her platform to advocate for social justice, most visibly by wearing masks bearing the names of victims of racial violence during the 2020 US Open.

In the years that followed, injuries, breaks from competition, and motherhood interrupted her momentum, but Osaka's influence endured. She remained one of the most marketable athletes in the world, with endorsements spanning fashion, technology, and sportswear. Her career stands as a blend of championship-level achievement, cultural significance, and a willingness to challenge traditional expectations of elite athletes.

Earnings and Endorsements

Thanks largely to her many endorsement contracts, Naomi is one of the highest-paid athletes in the world. Between 2019 and 2025, Naomi earned $230 million, of which roughly $25 million came from on-court winnings.

Naomi Osaka's Major Endorsement Portfolio

Apparel & Sporting Goods:

• Nike: Her most prominent clothing sponsor, a deal she signed in 2019.
• Yonex: Her long-term racquet and equipment sponsor.

Luxury & Lifestyle:

• Louis Vuitton (LVMH): Signed as a brand ambassador for the French luxury fashion house.
• TAG Heuer: A deal with the Swiss luxury watchmaker.
• Beats by Dre: Audio electronics and headphones.

Financial & Automotive:

• MasterCard: Financial services partner, often featured on her on-court gear.
• Nissan: Japanese multinational automobile manufacturer.

Technology & Electronics:

• Panasonic: Japanese electronics giant, promoting their Green Initiative.
• Meta (Facebook/Instagram): Platform partner.

Food, Beverage & Wellness:

• Nissin: Japanese food holdings company (known for instant noodles).
• ZICO Coconut Water: Joined as an investor and brand ambassador in 2024.
• Shiseido: Japanese cosmetics company.
• Hyperice: Recovery and wellness technology (she is also an investor).

Osaka's Own Business Ventures (Founder/Co-Founder):

• KINLÒ: A functional skincare brand specifically formulated for people with melanated skin tones.
• Evolve: A sports management agency she co-founded with her agent, Stuart Duguid.
• Hana Kuma: A media production company she co-founded, partnered with SpringHill Company (LeBron James' company) to tell diverse stories.

(EDUARDO MUNOZ ALVAREZ/AFP/Getty Images)

Early Life

Osaka was born on October 16, 1997, in Chuo-ku, Osaka, Japan. Her mother, Tamaki Osaka, and her father, Leonard Francois, raised her along with her older sister Mari. Her mother is Japanese, while her father is Haitian. Osaka spent the first three years of her life in Japan before the family moved to Elmont, New York, on Long Island, where they lived with her father's parents. Her father was heavily influenced by Richard Williams, the father of Venus and Serena Williams, and emulated how he trained his daughters to become the best in tennis. However, he had never played tennis himself.

When she was nine years old, the family moved to Florida so that she and her sister could benefit from better opportunities to train in tennis. During the day, she would practice on the Pembroke Pines public courts while she homeschooled at night. She began working with coach Patrick Tauma at the ISP Academy when she was 15 years old. In 2014, she moved to the Harold Solomon Tennis Academy and then later began training at the ProWorld Tennis Academy. Although most of her training and upbringing took place in the United States, her parents decided early on that their daughters would represent Japan if given the opportunity.

Professional Career

Osaka skipped the premier international junior tour, the ITF Junior Circuit, and instead played her first qualifying professional match on her 14^th birthday. A few months later, she made her professional main draw debut in a doubles match with her sister, Mari. In September 2013, Osaka officially turned professional just before she turned 16. During her first year as a professional, she climbed from 406 to 250 in the WTA rankings. In 2015, she qualified for the season's last two Grand Slam singles events, Wimbledon and the US Open.

In 2016, Osaka began the season by playing three tournaments in Australia. She made it to the third round of the Australian Open, upsetting some notable players who were higher ranked than her. Following a few more successful key matches in the United States, she cracked the top 100 WTA rankings for the first time. At the end of the 2016 season, she was named the WTA Newcomer of the Year.

The 2017 season was also successful for Osaka, though she did not climb any further in the rankings. The following year, in 2018, Osaka hired coach Sascha Bajin during the offseason to better prepare for the season. Following a successful opening at the Australian Open, she climbed into the top 50. Soon after, she won the Indian Wells Open, a career breakthrough that marked her first professional title. The following week, she also beat her childhood idol, Serena Williams, in the Miami Open. The middle of the season was relatively quiet, though she kept climbing in the rankings to reach the #4 spot in the world by the end of the season.

She opened the 2019 season by winning the Australian Open, which earned her the no. 1 world ranking. She was the first Asian player ever to be ranked #1 in the world singles rankings. After a few losses later in the season, her ranking dropped to no. 3 in the world.

In 2020, Osaka only played four tournaments due to the arrival of the COVID-19 pandemic. She didn't lose a match in either the Cincinnati Open or the US Open, becoming the first player to win a US Open women's singles final by returning from being down a set. Her success continued into 2021 when she claimed her second Australian Open title. However, she struggled through the rest of the season and withdrew from the French Open, in addition to announcing that she would not participate in Wimbledon, citing mental health issues. When she returned to play the US Open, she did not defend her title and received a citation for losing her composure during the match and firing a ball into the stands. She then announced that she would be taking a hiatus from the sport for a while.

Osaka's playing style has been described as aggressive with excellent raw power. Even at the age of 16, she was able to hit 100 mph forehands, and her serve has been clocked at 124 mph. She has worked on improving her mental approach to the game in order to reduce errors and improve consistency.

Julian Finney/Getty Images

Personal Life

Osaka is noted as being a bit shy and having a dry sense of humor. She is in a relationship with the American rapper Cordae. In 2021, she became the co-owner of the North Carolina Courage, a National Women's Soccer League team.

Osaka initially did not have a strong relationship with her maternal grandparents, as they initially did not accept her parents' relationship, as her father is not Japanese, nor did they support the focus on tennis. However, they did begin supporting Osaka when her tennis career started taking off.

Real Estate

In February 2022, Naomi paid $6.3 million for a home in Tarzana, California. The sellers, in this case, were Nick and Vanessa Lachey. In October 2019, Naomi spent $6.9 million to acquire Nick Jonas' former Beverly Hills mansion. She sold this home in August 2022 for $8.7 million. Here's a video tour of the mansion as it was in 2017:

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