Danielle Bregoli has been famous for approximately five minutes, but if she plays her cards correctly, she could be a millionaire before the end of the year.
For anyone who has somehow avoided the internet recently, Danielle Bregoli is the teenager better known as the "Cash Me Outside" girl.
The Florida native became an overnight sensation after appearing on "Dr. Phil" with her mother, who claimed her daughter was stealing cars, carrying knives and generally making life miserable at home.
When members of the studio audience laughed at Danielle, she challenged them to meet her outside. Thanks to her accent, the threat sounded like:
"Cash me ousside, how bow dah?"
The phrase immediately became a meme. It appeared on T-shirts, remixes, social media posts and just about every corner of the internet.
Most people who become memes enjoy a few weeks of attention before disappearing forever. Danielle and her management team are attempting to make sure that does not happen.
(Photo by Scott Dudelson/Getty Images)
Cashing In On "Cash Me Outside"
Danielle has already accumulated millions of followers across Instagram, Facebook and YouTube.
That audience gives her several ways to make money.
The most obvious opportunity is paid appearances. According to reports, promoters have offered Danielle as much as $30,000 to appear at events in the United States and even more for appearances overseas.
At $30,000 per event, she would need to make approximately 34 appearances to generate $1 million in gross income.
That may sound like a lot of events, but Danielle could potentially reach that number through meet-and-greets, music festivals, nightclub appearances and a live tour.
Her age may prevent her from participating in some adult-oriented events, but it also makes her especially valuable to brands and promoters hoping to reach teenagers.
Merchandise
Danielle has also begun selling merchandise based on the catchphrase that made her famous.
The products include T-shirts, hoodies and other items featuring variations of "Cash Me Outside."
Merchandise can be extremely profitable when the person selling it already has a large social media audience. Danielle does not need to pay for television advertising or persuade stores to carry her products. She can promote them directly to millions of followers.
Social media stars including Logan Paul and Jake Paul have shown how an online audience can be converted into merchandise sales and paid appearances.
The challenge will be selling as much as possible before Danielle's catchphrase loses its cultural relevance.
Memes move quickly. Today's unavoidable slogan can become deeply uncool within a matter of weeks.
Reality Television
Danielle and her mother are also said to be considering reality television offers.
A reality show would probably follow their unusual family dynamic while documenting Danielle's sudden rise from troubled teenager to internet celebrity.
Networks have built successful programs around far less. Kim Kardashian and Paris Hilton both turned intense public curiosity about their personal lives into lucrative television and business careers.
Danielle is confrontational, unpredictable and already familiar to millions of viewers. Those qualities may be difficult for her mother and teachers, but they are exactly what reality television producers look for in a potential star.
A television deal could generate a six-figure payday while keeping her in the public eye long after the original meme fades.
Music And Social Media
Danielle has also expressed interest in music.
A recording career would be a much riskier proposition than selling merchandise or making paid appearances. Internet fame does not automatically translate into musical talent, and plenty of viral celebrities have released songs that were mocked and quickly forgotten.
Rebecca Black became internationally famous after her song "Friday" went viral, demonstrating both the enormous reach and the potential downside of internet-driven music fame.
However, Danielle already has the one thing record labels normally spend enormous amounts of money trying to create:
An audience.
Justin Bieber proved that a young performer discovered through online videos could convert an internet following into a legitimate recording career. Danielle's challenge will be proving that people are interested in more than her catchphrase.
Even if only a small percentage of her followers streamed or purchased a song, the initial numbers could be significant.
She can also make money directly through sponsored social media posts. Companies routinely pay influencers with large audiences to promote clothing, cosmetics, mobile apps and other products. Young social media stars such as Kylie Jenner have demonstrated how valuable direct access to millions of followers can become.
With millions of followers and unusually high public recognition, Danielle could command substantial fees.
Could She Really Become A Millionaire?
It is important to distinguish between earning $1 million and having a $1 million net worth.
Danielle would have to pay managers, lawyers, agents, taxes, production expenses and other costs. Because she is still a minor, her earnings may also be subject to special rules governing child performers.
Even so, the underlying math is not outrageous.
A combination of paid appearances, merchandise, sponsored posts, television income and a possible music deal could easily generate seven figures in gross revenue.
Whether Danielle actually keeps a meaningful portion of that money will depend on the people managing her career and how carefully the money is handled.
The biggest question is whether she can remain famous long enough to collect it.
The internet has already given Danielle Bregoli an audience that most aspiring entertainers spend years trying to build. She now has to convert that attention into something more durable than a catchphrase.
Can the "Cash Me Outside" girl become a millionaire before the end of the year?
Stranger things have happened.
Editor's note: Danielle ultimately exceeded even the most optimistic projections in this article. Under the name Bhad Bhabie, she built a recording career and generated nearly $60 million in OnlyFans payouts. Read the full story of how Danielle Bregoli turned viral fame into a digital fortune.
/2017/03/dan3.jpg)
/2017/03/db5-1.jpg)
/2022/04/danielle2.png)
/2024/07/danielle.jpg)
/2019/01/GettyImages-1041952648.jpg)
/2019/03/GettyImages-1057592778.jpg)
/2009/09/Cristiano-Ronaldo.jpg)
/2009/09/Brad-Pitt.jpg)
/2019/04/rr.jpg)
/2019/10/denzel-washington-1.jpg)
/2020/02/Angelina-Jolie.png)
:strip_exif()/2009/09/P-Diddy.jpg)
/2017/02/GettyImages-528215436.jpg)
:strip_exif()/2015/09/GettyImages-476575299.jpg)
/2020/01/lopez3.jpg)
/2019/11/GettyImages-1094653148.jpg)
/2020/06/taylor.png)
/2009/11/George-Clooney.jpg)
/2018/03/GettyImages-821622848.jpg)
/2020/04/Megan-Fox.jpg)
/2009/09/Jennifer-Aniston.jpg)