For most of us, Instagram is nothing more than an outlet for us to post photos of ourselves, view our friends' photos, and to watch funny dog videos. But for some, Instagram is a way to make some major bucks. Perhaps the best example of someone who is making the most of her Instagram following to make a killing is none other than Kylie Jenner.
According to social media insights firm D'Marie Analytics, Kylie Jenner is now the highest earning person on Instagram. According to the firm, a single social media post from the 20-year-old is worth $1 million in traditional advertising. To put that number into perspective, a 30-second Super Bowl commercial reportedly cost $5 million.
"Kylie is an undeniable global brand, which may make some roll their eyes," said D'Marie Analytics' CEO, Frank Spadafora, "But the reality is this young, female entrepreneur's savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve."
As of May 9, Jenner has 108 million followers on Instagram. While she doesn't have the most followers on the social media platform, her engagement (likes and comments) is what makes her the most valuable entity on Insta. Over the course of the past month, Kylie's posts have generated over 186 million engagements, which averages out to about 6.2 million daily.
In addition to her 108 million IG followers, Jenner has 25.5 million followers on Twitter. When taking her Facebook followers into account, the 20-year-old has a total of roughly 150 million followers; and counting. As of April 1, D'Marie Analytics reports that she has gained about 25,530 followers daily across her social channels.
"Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity," said Spadafora. "Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie."
And who exactly did Kylie Jenner dethrone to become the Queen of Instagram? None other than the Queen Bey herself, Beyonce.