A Fun Experiment

For the record: I, Brian Warner – the founder of CelebrityNetWorth.com – wrote this article on September 1, 2025, but I intentionally back-dated the publish date to September 01, 2015, to hide it deep within our archives.

I'm using this article to conduct and track an experiment related to how Google's "AI Overviews" (AIO) and "AI Mode" products display results for net worth searches.

In this experiment, I have just added four new people to the site with very intentionally specific net worth numbers. I have also adjusted the net worths of four people who are already on the site to new, intentionally specific numbers.

The intentionally specific net worth numbers were selected using the simple alphanumeric code where A = 1 and B = 2, C = 3, etc. Here are the numbers I chose for the eight test pages:

• 8 (as in $8 million)
• 9
• 7
• 15
• 15
• 7
• 12
• 5

If you assign letters to those numbers using my simple alphanumeric code, the letters are:

• H
• I
• G
• O
• O
• G
• L
• E

As you may have noticed, those letters spell "Hi Google".

The four newly published people were given the four red numbers above. The four already published people were given the four pink numbers as their new net worths.

Within a few weeks, I'm willing to bet that when you Google any of these net worths, Google's AIO and AI Mode products will display our number and credit another website. And that's the purpose of this experiment.

For whatever reason, whether it's technical or an editorial choice, AIO and AI Mode will not credit CNW for a net worth search. In the last few weeks, we conducted over 1,000 net worth searches, and CNW was NOT CREDITED A SINGLE TIME as a source for proprietary information that originated on our site. The sites that are given credit are typically SEO-regurgitator sites disguised as news sites that make it a practice to publish timely "Net Worth" articles for the sole purpose of ranking in Google. More often than not, the SEO regurgitators credit and link to CNW as their source very clearly within their regurgitations, but sometimes they simply steal and repeat our info.

Below are the eight test pages, along with screenshots showing what Google's AIO currently displays as of September 1, 2025. Notice that for the four newly added people, the AIO either doesn't appear at all or says something like "So-and-so's net worth is not publicly available." If, within a few weeks, these same queries begin returning confident net worth figures, it will further prove my point: when our number isn't present, the number doesn't exist—until someone copies it from us.

$8 million – Pedro Scooby Net Worth:

$9 million – Goran Ivanišević Net Worth

$7 million – Dani Filth Net Worth

$15 million – Tadej Pogačar Net Worth

$15 million – Zoë Kravitz Net Worth (changed from $10 million)

• Please note that the two websites currently being credited for the $10 million number are purewow.com and a Life&Style article syndicated through Yahoo. Both articles reference and link to CNW as their source. This is what we see over and over in the AIO and AI Mode results.

$7 million – Nikki Glaser (changed from $4 million)

$12 million – Dave Franco Net Worth (changed from $10 million)

$5 million – Lindsay Lohan Net Worth (changed from $2 million)

I will check back in a few weeks and update this article to see how my experiment is going…