The Secretive Billionaire Behind OnlyFans Paid Himself Made $1.9 Million PER DAY In 2024

As you probably know, in the last few years, OnlyFans has become an absolutely enormous business. In 2024, OnlyFans generated $7.2 billion in gross revenue. That puts it in the same ballpark as these four publicly traded companies:

• Yum Brands (owner of KFC, Pizza Hut, and Taco Bell) – $7.9 billion
• Electronic Arts – $7.5 billion
• Ferrari – $7.7 billion
• Ingersoll Rand (industrial equipment manufacturer) – $7.36 billion

I want to give you another data point for each of the above businesses. Here are the total number of employees each of those businesses needed to generate a little over $7 billion in revenue:

• Yum Brands – 40,000
• EA employs – 14,500
• Ferrari – 5,500
• Ingersol Rand – 21,000

In 2024, OnlyFans earned $7.2 billion with a grand total of 46 employees.

Here's another mind-blowing fact about OnlyFans:

As publicly traded companies, the above four examples are owned by countless shareholders. OnlyFans, on the other hand, is still privately held and majority owned by ONE person. That lucky person is Leonid Radvinsky.

Despite controlling one of the most famous websites in the world, Leonid is essentially a ghost. He's never given an interview. Only one photo of him circulates online, the same one he used on his LinkedIn page. And on that LinkedIn profile, there is no mention of OnlyFans at all. Instead, it simply says he is "President at Leo.com."

Ready for another mind-blowing fact about OnlyFans? Last year, Leonid paid himself a dividend equal to the entire payroll of the New York Yankees. Actually, wait. I messed up. Last year, he paid himself more than DOUBLE the payroll of the Yankees.

Since we can't license a photo of Leonid anywhere, for this article's visual element, I downloaded this photo from Getty, which shows a bunch of OnlyFans influencers at a party in LA:

(Photo by Phillip Faraone/Getty Images for OnlyFans)

Revenue and Profit Growth

As we stated a moment ago, OnlyFans is privately held. If it were a U.S.-based private company, we would have no clue how much revenue it generates, how much profit it makes, or how much money Leonid Radvinsky is paying himself in dividends. Thankfully—for wealth-curious readers like all of us at Celebrity Net Worth—OnlyFans is based in the UK. And under UK law, even privately held companies are required to file annual financial statements. Therefore, every August, OnlyFans (which is technically owned by a company called Fenix International) submits what is basically a P&L statement, which gives us a rare, crystal-clear look inside one of the most profitable internet businesses of all time. Here's how the company's revenue and profit have grown under Radvinsky's ownership:

• 2019: $304 million in gross revenue, $7 million profit
• 2020: $2.2 billion in gross revenue, $60 million profit
• 2021: $4.8 billion in gross revenue, $464 million profit
• 2022: $5.6 billion in gross revenue, $525 million profit
• 2023: $6.6 billion in gross revenue, $649 million profit
• 2024: $7.2 billion in gross revenue, $684 million profit

Leonid's Dividend History

The overwhelming majority of OnlyFans' revenue comes from money paid to its creators. Those creators keep 80% of revenue, and OnlyFans takes 20%. The UK filings don't just reveal revenue and profit. They also tell us exactly how much cash Leonid Radvinsky has pulled out of OnlyFans each year in dividends. And the numbers are staggering:

• 2021: $284 million
• 2022: $338 million
• 2023: $472 million
• 2024: $701 million

That's nearly $1.8 billion in cash in just four years. And remember, these aren't stock sales or paper gains. These are hard cash distributions straight to Leonid's accounts. And to put 2024 into a different context, Leonid basically made $1.9 million EVERY SINGLE DAY of the year.

Founding and Acquisition

OnlyFans wasn't Leonid Radvinsky's creation. The platform was founded in 2016 by British entrepreneur Tim Stokely, along with his brother Thomas and their father Guy. With just a $12,500 family investment, they built a subscription service that flipped the old webcam model upside down.

The model was simple but brilliant. By putting the majority of the money in the hands of the creators, performers were motivated to promote themselves relentlessly on Instagram, Twitter, Reddit, and other platforms. Creators earned more, the site grew faster, and OnlyFans quickly attracted not just adult performers but also influencers, fitness trainers, musicians, and celebrities.

In 2018, just two years after launch, the Stokelys sold a 75% stake in the business to Leonid Radvinsky. The exact price has never been disclosed, but at the time, OnlyFans had about 1 million monthly users and was generating an estimated $50–100 million in gross revenue. Whatever Leonid paid, it was a pittance compared to what the platform would soon become. And from all the research I've done on OnlyFans in the last few years, I BELIEVE that the Stokleys still own 20-25% of the company.

Current Value & Potential Sale

Earlier this year, rumors swirled that Leonid was seeking acquisition offers. According to reports at the time, he was looking to sell OnlyFans for $8 billion. But let me step back for a second. If you were Leonid and you were paying yourself around $700 million a year…

• Why would you ever sell?
• If you were going to sell for some insane reason, what price would get a deal done?

Keep in mind, this isn't a lame, stagnant business. Profits have grown from $7 million to $700 million per year between 2019 and 2024 alone! Where will profits be in another six years? Is there a scenario where next year Leonid pays himself $1 billion? And eventually $2 billion a year? Or maybe OnlyFans has reached its peak right now. If you were Leonid, would you prefer to make $700 million a year or have roughly $5 billion after taxes on an $8 billion sale?

It's not an easy choice. Why not just let it ride and pay yourself $8 billion over the next 10 years and STILL OWN THE BUSINESS??!!! If I were Leonid, that's the route I would go. Or I would demand much more. Like $20 billion.