Lucas Shaw over at Bloomberg just published an incredible in-depth profile and interview with Jimmy Donaldson — better known as MrBeast — that lays bare the stunning scale of his operation. If you have even a passing interest in how a modern entertainment conglomerate is being built from scratch, you owe it to yourself to read the full article.
The piece is packed with financial revelations that are almost hard to believe. For example:
- Beast Industries now employs around 450 people, including more than 300 who work full-time on videos.
- The average main-channel video costs $3–4 million to produce.
- In 2023 alone, they shot $10–15 million worth of videos that were never released because Jimmy decided they weren't good enough.
- The company has endured three straight years of losses, including more than $110 million in 2024, with video production costs overwhelming profits from other ventures.
- His Feastables snack line has become a powerhouse on its own, generating over $200 million in annual revenue with expectations to double in the next few years.
Those are all stunning details. But the most jaw-dropping revelation of them all is something that had only been rumored earlier this year and is now official. Back in February, it was reported that Beast Industries — the umbrella corporation that controls MrBeast's sprawling empire — was looking to raise money at a $5 billion valuation. Turns out, that was an understatement. Beast Industries actually raised at a $5.2 billion valuation in a round led by Alpha Wave Global, an investment firm backed by the United Arab Emirates.
And since this is now officially confirmed, one can conservatively extrapolate that MrBeast's net worth has ballooned from roughly $1 billion to at least $2.6 billion — with the potential to be even higher depending on how much equity he still owns.

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Who Is MrBeast?
For anyone who has somehow avoided his corner of the internet, MrBeast — real name Jimmy Donaldson — is the biggest YouTube star on the planet. His videos combine outlandish challenges, high-stakes competitions, and philanthropic giveaways, often awarding ordinary people life-changing prizes like houses, cars, or millions in cash.
What started as a teenager filming quirky stunts in his bedroom has grown into a media empire that pulls in billions of views every month. His flagship channel has more than 440 million subscribers, making it the most-subscribed account on YouTube, and collectively, his channels reach over 470 million. Add in a thriving merchandise business, his Feastables snack line, and big-budget productions like Beast Games for Amazon Prime, and it's clear why MrBeast is often described as the first "YouTube mogul."
By early 2022, MrBeast's brand was already a global phenomenon, but the financial world was stunned when reports emerged that he was raising outside capital at a $1.5 billion valuation. The raise brought in $150 million and marked the first time a solo content creator's business had been valued at over a billion dollars.
At the time, that figure seemed almost unfathomable. No YouTuber had ever secured a valuation on par with established media companies, and skeptics questioned whether one man's online stunts could really support a multibillion-dollar business.
That $1.5 billion valuation would ultimately look conservative compared to what was coming just two years later.

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From $1.5 Billion to $5.2 Billion
That initial $1.5 billion valuation in 2022 already seemed like a moonshot, but it set the stage for what came next. MrBeast kept scaling — bigger videos, bigger audiences, bigger businesses. Feastables went from a quirky chocolate bar launch to a snack brand pulling in more than $200 million in annual sales, with distribution in Walmart, Target, Kroger, 7-Eleven, and countless other retailers. His YouTube operation ballooned to hundreds of full-time employees, with average production budgets of $3–4 million per video. And he began testing the waters of traditional media, striking a reported $100 million deal with Amazon for his Beast Games series, complete with a record-setting $10 million prize pool.
All of this momentum fueled rumors in early 2024 that Beast Industries was seeking a fresh fundraising round at a jaw-dropping $5 billion valuation. At the time, it was treated as speculation. But according to Bloomberg's new reporting, those rumors understated the reality: Beast Industries officially raised money at a $5.2 billion valuation in a round led by Alpha Wave Global, an investment firm backed by the United Arab Emirates.
MrBeast's Net Worth Today
So what does this mean for Jimmy Donaldson personally? The company's fundraising documents don't disclose his exact ownership stake, but Bloomberg confirms he still holds a majority share. If we conservatively assume he owns 51%, his net worth is $2.65 billion. If he still owns 60%, his stake is worth $3.1 billion.
Next Stop, IPO?
Jimmy Donaldson has made no secret of his goal: he doesn't just want to be the world's biggest YouTuber, he wants to build the next great entertainment empire. He's openly compared his vision to Walt Disney, and his company has already taken steps in that direction — hiring Silicon Valley veteran Jeff Housenbold to professionalize the business, cut more than $100 million in costs, and set up systems that allow Beast Industries to scale beyond Jimmy's day-to-day involvement.
But when it comes to an IPO, the road ahead looks a lot longer than the headlines suggest. Beast Industries generated about $450 million in revenue in 2024. Impressive for a YouTuber-turned-mogul, but still tiny compared to established media companies.
Consider Endeavor, the Hollywood powerhouse behind UFC and WME. Before it was taken private, Endeavor traded at a $10 billion market cap on $6 billion in annual revenue — more than 10x Beast's revenue. Or take Lionsgate: the studio generates nearly $4 billion a year in revenue and yet its current market cap is only around $2 billion.
Stack those comps against Beast's $5.2 billion valuation, and you see the challenge. Even with blistering growth, the numbers suggest that going public tomorrow at that valuation would be a tough sell to Wall Street.
There's also the unavoidable question of key man risk. Beast Industries today is still almost entirely powered by Jimmy Donaldson himself — his face, his voice, his ideas, his relentless work ethic. What is Beast Industries worth if tomorrow he gets hit by a bus, or simply burns out and steps away? Wall Street and private investors are sure to flag this as the single biggest risk factor, and until the company proves it can stand independently of its founder, the IPO road will remain steep.
For now, MrBeast is in a category of one: the only creator to turn viral videos into a multibillion-dollar private company. The next test is whether Beast Industries can grow into a true media empire — one Wall Street would value like Disney, not just YouTube.