Michael Jordan Once Turned Down A Big Endorsement Deal Because He Didn't Like The Product's Name

By on April 2, 2019 in ArticlesBillionaire News

In the world of celebrity product endorsements, you never really know whether somebody is endorsing something because they actually feel strongly about it or because they just got paid to do so. Still, no one is famous enough not to have to perform the mental calculus involved in endorsing a product that doesn't reflect their own personal aesthetic standards.  It may come as a surprise that early in his career with the Chicago Bulls, fledgling superstar Michael Jordan turned down a (for the time) huge endorsement deal simply because he didn't like the product's name. The name that MJ considered too silly to say on TV? Beanee Weenee.

Van Camp's Beanee Weenee, to be precise, is a mixture of baked beans and hot dog chunks, sold in a can and still around today. Back in the late 80s, they offered Jordan nearly one million dollars a year to hitch the Beanee Weenee wagon to his own rising star, and in a 1992 Playboy interview recently rediscovered by Business Insider he explained why he just couldn't do it, even though it was big money for him at the time:

"Two or three years ago Quaker Oats came to me to endorse Van Camp's pork and beans — Beanee Weenees, I think it was called…You ever heard of Beanee Weenees pork and beans? It was close to a million bucks a year. I'm saying, Beanee Weenees? How can I stand in front of a camera and say I'll eat Beanee Weenees?"

Al Bello/Getty Images

Now, Jordan is a billionaire too rich to even know Beanee Weenee exists, but back when the offer was made he had only made between $4 million and $5 million over the course of his career in the NBA. So saying no to a multiyear contract to roughly double what he was pulling in per year likely wasn't an easy decision – then again, with a name like Beanee Weenee, maybe it was.

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