What is Jasmine Sanders's net worth?
Jasmine Sanders is a German American model and fashion influencer who has a net worth of $3 million.
Jasmine Sanders, widely known by her nickname "Golden Barbie," has established herself as a powerhouse in the modeling industry and social media realm. Born on June 22, 1991, in Frankenthal, Germany, to a German mother and African-American father, Sanders began her modeling journey as a teenager and has since become one of the most recognizable faces in fashion. Her remarkable career includes walking runways for prestigious designers like Moschino, Ralph Lauren, DKNY, and Jeremy Scott, while appearing in editorials for major fashion publications including American Vogue, Vogue Italia, British Vogue, Glamour, and GQ. Beyond modeling, Sanders has expanded her influence as a social media personality, television personality, and brand ambassador, cementing her status as a modern multi-hyphenate talent.
Early Life and Background
Though born in Germany, Sanders was raised in Columbia, South Carolina, where her distinctive looks and natural poise caught the attention of industry professionals at an early age. Her modeling career began remarkably early when she was spotted by agent Sheilah Dixon from Millie Lewis Columbia at just 13 years old. After a test shoot, her photos were sent to New York, launching what would become an illustrious career.
The nickname "Golden Barbie," which has become Sanders' professional identity, originated from a combination of childhood nicknames. She had a teacher who called her "Goldilocks" because of her curly hair, while friends often told her she resembled a life-size Barbie doll. This moniker would later serve as her social media handle, helping to establish her brand in the digital space.
Rise to Fame
Sanders' career followed a carefully charted trajectory that took her from teen magazines to high fashion. She began by modeling for brands targeted toward younger audiences, including Seventeen, Free People, Nike, and ALDO shoes, before making a significant shift toward high fashion by walking the runway for Miu Miu's Spring/Summer 2016 show.
Her versatility as a model has allowed her to work across various fashion segments, appearing in advertising campaigns for luxury brands like Bvlgari and Roberto Cavalli, as well as more accessible labels such as Victoria's Secret PINK, Gap, and American Eagle. This range has contributed to her broad appeal and growing fanbase.
A significant milestone in Sanders' career came in 2019 when she appeared in the Sports Illustrated Swimsuit Issue, earning the title of Rookie of the Year. Her success with the publication continued when she graced the cover of the 2020 issue alongside Kate Bock and Olivia Culpo.

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Social Media Influence
One of the defining aspects of Sanders' career is her savvy use of social media platforms. On Instagram alone, where she uses the handle @goldenbarbie, Sanders has amassed an impressive 6 million followers, with nearly 3,000 posts showcasing her professional work, personal style, and glimpses into her lifestyle.
Her social media presence has evolved beyond fashion content to include wellness routines, travel experiences, and increasingly, advocacy for social causes. In recent years, Sanders has become more vocal about important social justice issues, particularly the Black Lives Matter movement, using her platform to educate and inform her followers.
As Sanders herself has noted, there has been a noticeable shift in her content as she works to "use her platform to enlighten others on topics that may be uncomfortable to some but unequivocally important to her and our evolution as a forward-thinking and more inclusive world."
Beyond Modeling
Sanders has expanded her career beyond traditional modeling into various media appearances. She has served as a special correspondent on NBC's Extra, appeared as a guest judge on America's Next Top Model and American Beauty Star, and competed on VH1's Hip-Hop Squares.
Her acting credits include roles in films such as "School Dance" (2014), "Smooth Talking Sexy Hair" (2014), and "Glosses" (2016), demonstrating her versatility as a performer.
In 2017, Sanders' influence in the fashion industry was further validated when she became a spokesmodel for Reebok, even designing her own sneaker that launched in December of that year. She is also recognized as a muse of renowned makeup artist Pat McGrath.

(Photo by Axelle/Bauer-Griffin/FilmMagic)
Personal Life and Wellness
Sanders is known for her disciplined approach to health and fitness. She has spoken openly about her dietary choices, including eliminating alcohol, soda, pasta, and fried foods from her diet in favor of lean proteins like fish and chicken. She emphasizes the importance of hydration and incorporates regular workouts and stretching into her daily routine.
Her romantic relationships have occasionally made headlines. From 2016 to 2018, Sanders was in a relationship with actor and TV personality Terrence Jenkins (known as Terrence J). Prior to that, she was linked to various other public figures, though she keeps much of her personal life relatively private.