Scooter Braun Net Worth

What is Scooter Braun's Net Worth?

Scooter Braun is an American music manager who has a net worth of $1 billion. Scooter Braun has built one of the most influential entertainment careers of his generation by combining talent discovery, aggressive dealmaking, and large-scale media entrepreneurship. He first entered the industry as a party promoter in Atlanta while attending Emory University, which led to working under Jermaine Dupri at So So Def. That early exposure helped him understand both the music business and artist branding, skills he later used to launch his own management and marketing ventures. Braun's career-defining moment came in the mid-2000s when he discovered a young Justin Bieber on YouTube. He and Usher co-signed Bieber, transforming him from an unknown Canadian teenager into one of the world's biggest pop stars. The success of Bieber turned Braun into a power player almost overnight and provided the foundation for his management firm, SB Projects.

Throughout the 2010s, Braun expanded SB Projects into a multifaceted entertainment company representing artists such as Ariana Grande, Demi Lovato, J Balvin, Carly Rae Jepsen, Tori Kelly, and Dan + Shay. At the same time, he positioned himself as an executive who could bridge music, tech, film, and television. SB Projects produced projects like the documentary "Never Say Never," and

Braun simultaneously built a lucrative track record as an early-stage investor, buying into companies such as Uber, Spotify, and Pinterest long before they became industry giants. His Uber investment came during the Series B round when the company was valued at $200 million, and he backed Spotify when it was valued at $1 billion. He also invested in Bitcoin early, further expanding his portfolio beyond entertainment.

Braun's corporate ambitions culminated in some of the most high-profile deals in modern music. His 2019 acquisition of Big Machine Label Group ignited a widely publicized dispute with Taylor Swift over ownership of her master recordings, but the deal ultimately proved extremely profitable for Braun. When he later sold Swift's portion of the catalog (the original sale included music from a dozen other artists), he walked away with a $265 million profit. In 2021, he sold his holding company, Ithaca Holdings, to the South Korean entertainment group HYBE in a $1.2 billion transaction. Braun owned roughly 70% of Ithaca's equity at the time, translating into an approximate $840 million pre-tax windfall and elevating him into HYBE's top leadership.

In late 2025, Scooter and a silent investor came extremely close to buying OnlyFans from the company's reclusive owner, Leonid Radvinsky, at an $8 billion valuation.

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Early Life

Scooter was born Scott Samuel Braun in New York, New York, on June 18, 1981. Braun was a successful athlete during his school years and an award-winning filmmaker.

He attended Emory University, where he began organizing parties while he was a student. His parties became so popular that he was asked to organize after-parties for stars such as Britney Spears, Eminem, and Ludacris. He was subsequently invited to work for Jermaine Dupri's So So Def Records. He became the executive director of marketing while he was still a college student.

Scooter left school after his junior year to focus on his career. He managed events for the NBA and for all of Britney Spears' Onyx Hotel Tour.

One of his biggest early successes was brokering a $12 million promotional partnership between Ludacris and Pontiac. As part of the deal, Ludacris drove a Pontiac in one of his music videos, and his song was featured in a Pontiac commercial.

Justin Bieber Discovery

In 2006, Scooter was shown a video of a 12-year-old named Justin Bieber performing a Ne-Yo cover song on YouTube. Scooter reached out to Justin's mother, Pattie, and convinced her to visit him in Atlanta for a trial period. After working with Justin and Pattie for several weeks, he eventually convinced them to move from Canada to the United States. Once in the US, Scooter pitched Justin to several artists, including Justin Timberlake, Ludacris, and Usher Raymond. Usher then convinced his mentor, L.A. Reid, to sign Justin to a deal with Island Def Jam as the first artist under the newly formed Raymond-Braun Music Group. As you likely know, Justin Bieber went on to become one of the biggest pop stars in the world with hundreds of millions of albums and singles sold worldwide.

Today, Scooter Braun works primarily as a talent manager while also running his own record label, Schoolboy Records. His clients include Asher Roth, Cody Simpson, Ariana Grande, Martin Garrix, Carly Rae Jepsen, Psy, The Wanted, Tori Kelly, and many more. Braun was named Best Talent Manager in 2016 at the International Music Industry Awards. In 2012, he appeared on the cover of Billboard magazine's Forty Under Forty edition. The next year, he appeared on the cover again alongside Troy Carter and Guy Oseary. At the 2016 Billboard Touring Awards, Braun received the Humanitarian Award for his charitable work. Other artists who have been represented by School Boy Records include CL, Rixton, The Black Eyed Peas, Todrick Hall, Karlie Kloss, Cody Simpson, Lil Dicky, The Knocks, Madison Beer, and Cruz Beckham.

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Personal Life Divorce Settlement

Scooter Braun married philanthropist and health activist Yael Cohen in 2014. They had three children together before he filed for divorce in July 2021. Their divorce was finalized in September 2022.

According to the terms of their divorce settlement, Scooter paid Yael $20 million equalization payment and will pay her $60,000 per month in child support. Yael retained their $30+ million compound in Brentwood (which we describe in a moment), several pieces of art, some bank accounts, and a Land Rover Defender. Scooter walked away with his $65 million mansion in Brentwood (which was acquired after the separation), a $40 million Gulfstream G450 private jet, and over 100 pieces of art valued at north of $100 million.

In late 2025, it was confirmed that Scooter was dating Sydney Sweeney.

(Photo by Kevin Winter/Getty Images)

Real Estate

• In November 2014, Scooter and Yael spent $13.1 million to acquire a mansion in Brentwood, California. Yael's parents, David and Diane, have owned a $12.5 million house across the street since 2018. In January 2020, Scooter and Yael bought the house next door in an off-market transaction for $18 million. The sellers were John Travolta and his wife, Kelly Preston, who paid $3.5 million for the home in 1993.
• In 2014, Scooter put his former Sunset Strip home on the market for $4.6 million. In 2014, he listed a second Los Angeles home for $11.6 million. He bought this house in 2011 for $5.7 million.
• They previously owned a home in Montecito, California. They paid $10.9 million for the home in 2014 and sold it in September 2021 for $28 million.
• In September 2021, a few months after filing for divorce, Scooter bought a $65 million mansion in Brentwood.
• In February 2022, Scooter sold a waterfront home in Austin, Texas, for $18 million. He quietly purchased the home two years prior for an undisclosed amount. As we stated earlier, he sold this home for Bitcoin. It was the largest Bitcoin real estate transaction on record at that point.
• In September 2022, Scooter bought a home known as Villa Tragara in Montecito from Ellen DeGeneres for $36 million. Here is a video tour of that home:

Ithaca Holdings LLC

Scooter Braun launched his investment and holding company, Ithaca Holdings LLC, in 2010 as a vehicle to unify his management, media, and technology ventures. In 2017, the Carlyle Group became a minority investor, backing Braun's strategy of expanding beyond artist management into a broader entertainment and investment platform. Carlyle increased its stake again in 2019 in a round that valued Ithaca at roughly $800 million, while Braun remained the company's majority owner. Ithaca ultimately grew to include assets in music, film, television, publishing, and early-stage tech investing. In 2021, Braun sold Ithaca to South Korea's HYBE in a $1.2 billion deal. Because he owned approximately 70% of Ithaca's equity at the time, the transaction produced an estimated $840 million pre-tax windfall, making it one of the most financially significant events of his career.

Bitcoin Holdings

As mentioned earlier, Scooter Braun was an early investor in Bitcoin and has continued to hold a valuable portfolio of cryptocurrency. While his total Bitcoin position has never been publicly disclosed, there have been a few notable glimpses into the scale of his involvement. One of the clearest came in February 2022, when he sold a lakefront home in Austin, Texas, for $18.5 million and accepted the entire purchase price in Bitcoin. It was reported at the time as the largest Bitcoin real estate transaction ever completed. With Bitcoin trading at roughly $26,000 during that period, the buyer would have needed to transfer hundreds of coins to complete the purchase. When Bitcoin later surpassed $100,000, the value of those specific coins alone would have approached $72 million. While this single transaction does not reveal the full size of Braun's crypto portfolio, it illustrates both his early conviction in digital assets and his willingness to execute major deals using cryptocurrency.

Taylor Swift Catalog

On June 30, 2019, it was revealed that Scooter reached a deal, through his company Ithaca Holdings, to acquire Big Machine Records for a reported $300 million with backing from the private equity firm the Carlyle Group. Big Machine was founded in 2005 by Scott Borchetta. In 1999, Borchetta discovered and signed a 15-year-old singer named Taylor Swift after seeing her perform at a Nashville cafe.

With the acquisition, Scooter became the owner of Taylor's first six albums as well as a roster of artists including Sheryl Crow, Thomas Rhett, Florida Georgia Line, and Lady Antebellum.

The announcement of Braun's acquisition swiftly led to a public lash-out from Swift, who was incensed that she was not able to buy the albums herself, AND that they went to someone she personally despised. Swift announced her intention to re-record the masters, which would allow her to significantly reduce the value of the original masters.

On November 17, 2020, it was announced that Scooter had sold Taylor Swift's catalog to an investment firm called Shamrock Capital, which was founded by Roy E. Disney, one of Walt Disney's nephews. The sale was reportedly for a higher amount than Braun paid a year and a half prior.

Swift was reportedly offered a chance to become an equity owner in her catalog with Shamrock, but turned down the offer after learning that the terms of the sale would allow Scooter to continue earning royalties off her music for years to come. Swift also claimed she was offered the chance to buy her catalog from Braun, but was asked to sign a contract that would forbid her from making negative comments about the music manager forever.

In her rejection of the partnership offer, Taylor reportedly informed Shamrock that she still intended to proceed with her plan to re-record her masters.

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