Boston Celtics staying on top of social media marketing at SES Chicago!
Byron Gordon, SEO-PR, interviews Peter Stringer, Director of Interactive Media, NBA Boston Celtics basketball organization on the subject of sports social media marketing at SES Chicago 2011. Peter says that sports and social media dovetail well together. It's natural for a Celtics fan to like the Celtics Facebook page, follow a twitter handle, click on a tweet, watch a YouTube video, or respond to a Google Plus post. It's easy, says Peter, because these are actions that sports fans already want to do because they are passionate fans of the sport and of their home team. 01:30 Scott then discusses the team's use of Instagram (a photo sharing application for your iPhone). The Boston Celtics organization is now one of the biggest users of Instagram with more than 40,000 fans following the Celtics through Instagram. Scott says its use of Instagram is one of the newer ways the Celtics are connecting with their fans and spreading their brand. Scott then goes on to elaborate about the challenges that any lesser known brand faces when using social media tools as part of its marketing efforts. Scott says brands must find out what their customers are most passionate about and focus their social media marketing to that end. Join SES on Facebook at: Join SES on Google Plus at: https://plus.google.com/u/0/s/SESconference
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