The Effect of Brand Logo Changes
What happens when you change your corporate logo? Marketing expert Jim Edwards joins us to talk about the new United-Continental Airlines logo. Also, we'll chat about several past logo changes...includingStarbucks, Gap, Tropicana and Comedy Central. Edwards tells us whatworks and what doesn't and, most important, why. How you can create alogo, or make a change, that won't shock your customers and might evenentice them to come a little closer to your brand.