NPR's Vivian Schiller on ROI for Original News Videos for the Web
Vivian Schiller, former head of the NYTimes.com and now President and CEO of National Pubic Radio, told me in this interview that she is "bearish" on the opportunity for non-television media companies to undertake original news video production. In this video (beginning at 4:00) she says that the costs for non-television companies to ramp up to produce content which competes with the "commodity" television news organizations, does not provide an adequate return on investment.
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