Mobile Rich Media Ad Standardization Ready For Early Fall


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The Interactive Advertising Bureau, the IAB, will finalize advertising standards for rich mobile media by early this fall says Anna Bager, who heads the Mobile Marketing Center of Excellence of the IAB.The big trade group for digital publishers is also working on mobile video standards, Bager states in this video interview with Beet.TV.

URL: http://www.celebritynetworth.com/video/mobile-rich-media-ad-standardization-ready-for-early-fall-517127199/

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