Michael Mathieu on YuMe's Custom Video Creative Yields
Description
Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate.
