Larry Kramer Says Social Media is the New Local Media
The booming participation in social media is creating both a big opportunity and potentially a giant sink hole for media companies and marketers. How this will play out is far from being known at this stage, says Larry Kramer, founder of MarketWatch whom I consider a true media visionary. I caught up with Larry today in Manhattan. He says the way for media and marketers executives to view social media is as "local." Not geographically local, of course, but community-centric.