The Bold and the Beautiful is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987.
Set in Los Angeles, California, the show centers upon the Forrester family and their fashion house business Forrester Creations. The program features an ensemble cast, headed by its longest-serving actors John McCook as Eric Forrester and Katherine Kelly Lang as Brooke Logan. The Bold and the Beautiful is also a sister show to the Bells' other soap opera The Young and the Restless, as several characters from each of the two shows have crossed over to the other since the early 1990s, and its title derived from Y&R. The most notable crossover between the two shows occurred in 1992 when Genoa City's wicked nurse Sheila Carter, played by Kimberlin Brown, was presumed to have died in a farmhouse fire and relocated to Los Angeles, infiltrating the lives of the Forresters. The ramifications from this hugely successful storyline continued to be felt on both shows for several years and raised B&B's ratings considerably.
Since its premiere on March 23, 1987, the show has become the most-watched soap in the world, with an audience of an estimated 26.2 million viewers. As of 2010, it continues to hold on to the second-placed position in weekly Nielsen Ratings for daytime dramas. The Bold and the Beautiful has also won 31 Daytime Emmy Awards, including one for Outstanding Drama Series in 2009 and again in 2010, as well as in 2011.