Easy to Assemble

The show follows Illeana Douglas in a fictionalized version of herself as she quits her Hollywood acting career and goes to work at IKEA in Southern California to find a normal life.nThis groundbreaking, multi-award winning web series is called Easy To Assemble. ETA tells the story of Illeana Douglas as she tries to lead a "normal" life with a "normal" job in a local IKEA. She soon finds she cannot leave Hollywood behind when fellow actress Justine Bateman starts an internet talk show called "40 and Bitter" on the floor of IKEA. Soon, both actresses are expected to add some "show biz sparkle" in this yellow and blue collar comedy.nIlleana Douglas was at the forefront of branded entertainment in 2008 when she in partnership with SXM Productions pitched the show to IKEA, resulting in one of the first branded entertainment series. SXM developed Easy to Assemble and produced the show through season 1. Illeana has written, produced, and starred in four seasons of what Ad Week has called ...