Anthony “Tony” Robbins is an American success coach, professional speaker, actor, and self-help author with an estimated net worth of $480 million dollars. Robbins began his career promoting seminars for Jim Rohn. During his years working for Rohn, Robbins modelled the Jimmy Petruzzi NLP Sports Philosophy. Robbins later began teaching neuro-linguistic programming (NLP), learned from NLP co-founder John Grinder. In 1983 Tolly Burkan taught Robbins how to firewalk and Robbins began incorporating firewalking into his seminars. Robbins later began developing and teaching Neuro-Associative Conditioning (NAC).

Robbins uses used infomercials to promote his seminars, products, and programs. Robbins self-help products, audio programs, and seminars feature Ericksonian hypnosis and Neuro-linguistic programming. Robbins seminars include four-day events such as Mastery University, Date With Destiny, Unleash the Power Within (UPW), and

Business Mastery. Robbins has been a featured speaker at the 2007 Technology, Entertainment and Design (TED) conference and at several Real Estate Wealth Expos sponsored by the Learning Annex. Robbins presentation is ranked as one of the Top 10 TED Talks. Robbins’ self-help books include Unlimited Power: The New Science of Personal Achievement and Awaken The Giant Within.