Willie G. Davidson net worth: Willie G. Davidson is an American businessman who has a net worth of $100 million dollars. Based in Wisconsin, Willie G. Davidson graduated from the University of Wisconsin, and then continued his studies at the Art Center College of Design in California. The grandson of Harley-Davidson co-founder, William A. Davidson, Willie G. Davidson grew up around motorcycles. After finishing design school, he began working for Ford Motor Company. The family business eventually called, however, and in 1963 he began designing for Harley-Davidson. He was promoted to Vice President of Styling in 1969, and was ultimately responsible for some of Harley-Davidson's most famous designs. He went on to become the Senior Vice President and Chief Styling Officer for Harley-Davidson, and is widely recognized as the driving force behind the company's continued success. He stepped down as Vice President and Chief Styling Officer in April of 2012, and his currently serving as Chief Styling Officer Emeritus.