Rashidah Ali net worth: Rashidah Ali is an American music executive, shoe designer and reality star who has a net worth of $600 thousand. Rashidah Ali has become famous recently thanks to her appearance on VH1′s reality series Love and Hip Hop: New York. On the show, Rashidah describes herself as the "blinged out bombshell". Before becoming a reality star, Rashidah worked as a personal assistant to some of the music industry's most powerful executives. She also formerly owned two popular shoe stores in Atlanta and New York City. Today she is working on her own line of shoes that will be called "Encore".