Doug Edwards net worth is $10 million dollars. Doug Edwards came to prominence in the late 90s working at Google, where he served as the director of consumer marketing and brand management for the then fledgling company. He served to "humanize" Google, as the company was primarily made up of engineers, and also coined the term "yada yada", and was the employee that Google AdWords was named after. He assisted in the development of Gmail and Google Doodle, among other initiatives, and chose to leave the company in 2005. He began to blog about his experiences at Google on the blog "Xooglers", and subsequently published a popular book about the early days of the company called, "I'm Feeling Lucky: The Confessions of Google Employee Number 59". He has also served as a brand manager for San Jose Mercury News, an Admissions Officer for Brown University, a communications director for KQED FM, and a correspondent for the radio program, Marketplace.