What is Troy Carter's net worth? Troy Carter's net worth is $30 million dollars. Born in Philadelphia, Pennsylvania, Troy Carter began working in entertainment as a staff member for Will Smith and James Lassiter's company, Overbrook Entertainment. From there, he moved to music, working in the marketing department of famed record label, Bad Boy Entertainment from 1995-1999. He left Bad Boy to create a company of his own, and launched Erving Wonder, a boutique management agency that went on to represent such clients as Eve, Nelly, and Floetry. The Sanctuary Group eventually bought up the management company, and Mr. Carter formed Coalition Media Group and the Atom Factory a few years later. Coalition Media Group and the Atom Factory have gone on to become immensely successful. The company manages the career of Lady Gaga, as well as a number of up-and-coming artists, including YouTube sensation Greyson Chance, and young multi-cultural pop group, Mindless Behavior.