Lori Montoya net worth: Lori Montoya is an American businesswoman with an estimated net worth of $5 million dollars. Born in Las Vegas, Nevada, Lori Montoya is considered Las Vegas royalty. She is somehow tied to many of the major hotels and tourist attractions in the city, either by family or investment. She is the founder and CEO of Rain Cosmetics, a popular high-end cosmetics line that has become the "go-to" makeup line for multiple major pageants. She and her husband are currently in the process of opening the "Presidential Club". The establishment would be the first indoor trap shooting range in the world. She is a current cast member of the TLC reality series, "Sin City Rules", which follows five successful women who are based in Las Vegas. The show premiered in December of 2012, and has so far aired two episodes, though the ratings have not been particularly solid.