Mancow Moonshine net worth: Mancow Moonshine is an American businessman, radio host, and reality television personality who has a net worth of $10 million. Mancow Muller, also known as Erich Muller, is the co-owner of Max Motors. Max Motors is based in Butler, Missouri, and is the subject of the History Channel reality series, "God, Guns, and Automobiles". The series, which is currently in its first season, follows the day-to-day activities of Max Motors, which is partially owned by Mancow Muller's brother, Mark. Mark is known for his over-the-top advertising practices and often-inflammatory commentary. Mancow is a silent partner in the company, but has begun to take a more active role. This has lead to conflict between the two brothers, especially with regards to the staff Mark hires to work at Max Motors. Mark has a habit of hiring people who are down and out in order to give them a second chance.