Nike Abandoning Golf Equipment Created A Huge Unexpected Payday For Rory McIlroy

By on May 18, 2017 in ArticlesSports News

Back in 2013, Rory McIlroy was made in the shade. He'd just signed a five-year, $200 million deal with Nike for his equipment and apparel. The company introduced him as their latest spokesman at an event at the Fairmont Hotel in Abu Dhabi, United Arab Emirates. He debuted his new Nike branded clubs at the Abu Dhabi HSBC Golf Championship later that week.

Then, in August 2016, about three years into his five year deal, Nike decided to get out of the golf clubs, balls, and bags business altogether. He would still wear Nike hats, shoes, gloves and clothes, but this left McIlroy free to seek a new sponsorship for the golf basics. And boy, did he ever land a big one!

Warren Little/Getty Images

McIlroy signed a long-term deal with Taylormade to use their bag, clubs, and golf balls. He's excited about the new deal, too. In an interview just before The Players Championship he said:

"It's very rare that you get really excited about your equipment, but I am. I feel like it's a new chapter in my life with a lot of stuff going on, but I really feel with the new equipment, as well, it's hopefully going to take me to that next level."

McIlroy finished seventh at the Masters in April and decided then that he needed to change the equipment he was using. He wasn't happy with the golf ball he was using, so he spent about 10 days testing different balls and equipment. One stood out from the pack – the Taylormade ball.

Rory, who just turned 28, has signed a $100 million, 10-year deal with Taylormade. That's $10 million a year that he otherwise would never have been able to earn without any reduction in his Nike deal. Not bad for an accidental payday!

Now that he's suitably outfitted, McIlroy is seeking a return to the world No. 1 ranking and add to his four majors titles.

Articles Written by Amy Lamare
Amy Lamare is a Los Angeles based writer covering business, technology, entertainment, philanthropy, and pop culture. She spent 8 1/2 years covering the entertainment industry for www.hsx.com. She attended the University of Southern California where she majored in Creative Writing. An avid long distance runner, weekends she can be found running the streets of Los Angeles training for 1/2 and full marathons. Follow her on Facebook.
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