Most Expensive Super Bowl Commercials Ever

By on February 1, 2014 in ArticlesEntertainment

Super Bowl XLVIII pitting the Seattle Seahawks against the Denver Broncos is this weekend and the New York City area is rocking with football fans, celebrities, journalists and parties, on every corner and every boat in the harbor. But for many people, whether they are football fans or not, the Super Bowl is a chance to catch some of the best, funniest, and most touching commercials of the year.

Super Bowl XLVII in 2013 had 108.41 million viewers—so its no surprise that advertisers clamor for inclusion on the broadcast and those spots are sold at a ridiculously high premium. In fact, the cost of a 30-second commercial during the Super Bowl sells for nearly $4 million.

With an audience of over 100 million and the high price paid to advertise during the Super Bowl, advertising companies go all out creatively for their clients' Super Bowl spots. Here's a list of 10 of the most expensive Super Bowl commercials ever aired.

Go Daddy

10. Reebok: Terry Tate – Office Linebacker – Cost: $4.2 million

Year: 2003

9. Subway: Make Up For Eating Bad Not Being Bad – Cost: $4.4 million

Year: 2004

8. Cadillac: 0-6 in Under 5 Seconds – Cost: $4.6 million

Year: 2005

7. ESPN: Sports Heaven – Cost:$4.8 million

Year: 2006

6. General Motors: Robot – Cost: $5.2 million

Year: 2008

5. Coca-Cola: Stewie v Underdog – Cost: $5.4 million

Year: 2008

4. Audi: The Chase – Cost: $5.6 million

Year: 2009

3. Budweiser: Delivery Truck Bridge – Cost: $5.8 million

Year: 2010

2. Pepsi: Joy of Pepsi – Cost: $7.3 million

Year: 2002

And the most expensive Super Bowl commercial of all time is:

1. Chrysler: Imported From Detroit – Cost: $12.4 million

Year: 2011

After Sunday's Super Bowl XLVIII there may be one or more new commercials to add to this list of the Most Expensive Super Bowl Commercials Ever. Any bets on which ones they will be? A beer company? A car company?

Articles Written by Amy Lamare
Amy Lamare is a Los Angeles based writer covering business, technology, entertainment, philanthropy, and pop culture. She spent 8 1/2 years covering the entertainment industry for She attended the University of Southern California where she majored in Creative Writing. An avid long distance runner, weekends she can be found running the streets of Los Angeles training for 1/2 and full marathons. Follow her on Facebook.
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