P Diddy is the richest rapper alive with a net worth of $500 million. Diddy is the reigning Cash King of the hip hop industry thanks to his company Bad Boy Entertainment and a variety of entrepreneurial ventures. Diddy has been very successful with his clothing line Sean John and his vodka brand Ciroc. Puffy still owns all of the late Notorious BIG's master recordings as well as his own and many of the artists who have appeared on his label. He has a cologne, several upscale restaurants and is planning to launch his own business school. But Diddy better watch out, Jay-Z is inching closer and closer in Puffy's net worth rear views. How much longer will he wear the crown of richest rapper alive???